User experience is the primary consideration for such an established and trusted brand.

Challenge, Strategy, Solution

StrategiQ are very proud to have partnered with such an established and successful brand to develop their digital marketing strategy.

The brief required that we not only understood the technical requirements, but we also had to be sympathetic to the brand and existing design. Page load speed is often an issue with predominantly visual websites like this, but our optimisation techniques have resulted in an 87% improvement in site speed.

Our partnership with Plain English is mainly focused around ensuring the website performs in organic search, which is a challenge considering the site’s minimalist approach to content. However, we’ve never been ones to shy away from a challenge!

Our strategy involves monthly reporting (including competitor, industry and opportunity analysis), as well as the management of paid search campaigns at key points throughout the year. We also provide digital marketing consultancy whenever it’s needed, backed up by technical support for the brand’s in-house designers and wider marketing team.