Jacada
- The clue's in the name. At StrategiQ Video, we always start with a clearly defined video strategy based on your business needs.
StrategiQ was initially approached by Jacada’s Head of Marketing to help improve its technical onsite standards and search performance across the US, UK and Asia to drive down CPAs from paid marketing.
As the relationship developed, we were also asked to tender for the design and development of the new website. This included a fresh new look, whilst maintaining brand identity, and moving to a new CMS platform that would integrate with Jacada’s CRM and handle internalisation and bespoke itinerary creation. All the time ensuring benchmark load times and organic search enhancements.
The most important part of our process was analysing the historic data and tracking the existing site’s search performance.
This resulted in an 86-page technical audit document, covering keyword opportunities, user testing, heat maps, competitor analysis and market opportunity analysis. In total, our search, design and development teams clocked up over 2,200 hours, excluding client meetings and project reviews.
Post launch, we now work closely with the Jacada marketing team on UX, technical search engine optimisation and ongoing web design and development. Our videographers have also spent time at Jacada HQ, showcasing the company’s travel designers in a series of light-hearted videos which were promoted across social media.
Since working with Jacada, we have increased the number of users visiting the website through search engines to 245,745 and counting. The website remains fast, effective and achieves every aspect (and more) of the original RFP.
There are few agencies that could have delivered this level of technical performance, design standards and development expertise within a small team.
Most importantly, the relationship between StrategiQ and Jacada is now built on mutual trust and respect, as we continue to work closely together building the Jacada brand and achieving its marketing goals.
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