Jacada

Jacada

Enhancing user experience and international search performance for this luxury travel brand.
Jacada
Services Provided
  • We work in close partnership with our clients to create robust, intelligent marketing strategies based on customer needs and business goals.
Our Services
“Thanks to the hard work of StrategiQ, we now have a variety and depth of information that gives us much greater insight and the ability to make quicker decisions that should make us more agile and give us an edge in an unpredictable market”
Alex Malcolm, Owner/Founder

StrategiQ was initially approached by Jacada’s Head of Marketing to help improve its technical onsite standards and search performance across the US, UK and Asia to drive down CPAs from paid marketing.

As the relationship developed, we were also asked to tender for the design and development of the new website. This included a fresh new look, whilst maintaining brand identity, and moving to a new CMS platform that would integrate with Jacada’s CRM and handle internationalisation and bespoke itinerary creation. All the time ensuring benchmark load times and organic search enhancements.

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The most important part of our process was analysing the historic data and tracking the existing site’s search performance.

This resulted in an 86-page technical audit document, covering keyword opportunities, user testing, heat maps, competitor analysis and market opportunity analysis. In total, our search, design and development teams clocked up over 2,200 hours, excluding client meetings and project reviews.

Post launch, we now work closely with the Jacada marketing team on UX, technical search engine optimisation and ongoing web design and development. Our videographers have also spent time at Jacada HQ, showcasing the company’s travel designers in a series of light-hearted videos which were promoted across social media.

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Since working with Jacada, we have increased the number of users visiting the website through search engines to 245,745 and counting. The website remains fast, effective and achieves every aspect (and more) of the original RFP.

There are few agencies that could have delivered this level of technical performance, design standards and development expertise within a small team.

Most importantly, the relationship between StrategiQ and Jacada is now built on mutual trust and respect, as we continue to work closely together building the Jacada brand and achieving its marketing goals.

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43%
increase in organic visitors year-on-year
9M+
organic impressions

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Why do you do what you do? Let us kickstart your integrated marketing strategy and achieve your business goals today.
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