StrategiQ were initially approached by Jacada’s Head of Marketing to help improve their technical onsite standards and search performance across the US, UK and Asia to drive down CPAs from paid marketing.
As the relationship developed, we were also asked to tender for the design and development of the new website. This included a fresh new look, whilst maintaining brand identity, and moving to a new CMS platform that would integrate with Jacada’s CRM and handle internalisation and bespoke itinerary creation. All the time ensuring benchmark load times and organic search enhancements. Easy, right!