Leverage customer data to inform your decision-making.
Use Customer Relationship Management (CRM) tools to create a transparent view of your customer while enabling prompt and relevant communications across all marketing channels.
- You had the capability to create a transparent, singular view of your customer — then use those insights to drive business decisions.
- It was possible to connect customer systems and automate processes to increase the efficiency of your operational and marketing efforts/team.
- Your sales team could predict their next move based on user behaviour.
- There was a way to create personalised and consistent messaging that resonated with a target audience to build brand loyalty.
Strategies and Wins
Factory Direct Flooring
How a connected customer experience led to a 92% increase in direct revenue from email marketing.
CRM & Automation
Data & Measurement
How do you relaunch a brand to influence change in mindfulness?
Driving sales through considered communication
CRM & Automation
Understanding CX for a large regional law firm
We keep your customers at the core of your marketing strategy by using CRM platforms to increase customer visibility.
We work with your team to:
- Put the customer at the heart of your business and marketing activities by evaluating how users progress through your customer journey and what we are doing at each touchpoint to nurture them. Our goal is to find — and execute — strategies that make your customers the hero of your brand.
- Evaluate your CRM to ensure it’s working with other platforms to provide a single point of truth for customer data. Through this, we empower your team to integrate marketing channels to target the right customers via the right platform — ensuring you get the most out of your technology.
- Develop personalised, relevant communications — you won’t find batch and blast methods here. By leveraging dynamic, interactive communications — such as polling and preference building — we deliver the right message to your target audience.
- Through continuous performance testing, we ensure that we are triggering campaigns effectively, driving toward an increased ROI, reducing customer churn, implementing new opportunities and building an engaged, loyal customer base.
We provide CRM to our partners through:
We perform audits, provide workshops, design customer journey maps and deliver CRM consultancy services to help your team maximise the potential of your CRM platform.
Our specialists work with you to select a CRM platform and Email Service Provider (ESP) that suits your needs, helps you migrate customer data and aligns with your customer journey to deliver the results your business needs. We leverage CRM technology, implement data mapping and create visual workflows to produce a cohesive view and drive efficiencies for your team.
Our team leverages data and customer insights to create personalised campaigns that stand out in an inbox. Providing new email templates, email marketing designs and copywriting, which are rigorously tested to ensure your email campaigns are previewing correctly across all email clients and are performing with your audience.
We use data acquisition methods, insights and profiling to grow your customer base, develop segmentation and ensure compliance — producing relevant, results-focused and data-driven campaigns.We design automation around your customer journey. Our team assures you target the right user at the right time, incorporating RFM and customer lifecycle modelling to increase ROI and retention across your customer base.
We design automation around your customer journey. Our team assures you target the right user at the right time, incorporating RFM and customer lifecycle modelling to increase ROI and retention across your customer base.
Stay connected with customers regardless of the channel their on. Whether it’s SMS, Push Notifications, Direct Mail, Retargeting or any of our other traditional marketing channels, we’ll put your customer first, making sure we reach your customers on their favourite channel.
By leveraging CRM insights, we develop a customer loyalty strategy that cultivates a sense of community among your target audience. We use loyalty tools, communications and retention reporting to increase customer lifetime value, retention and advocacy for your brand.Testing is so important in email marketing, it ensures we’re continually developing our campaigns, optimising results and driving better engagement from users. We’ll implement a test-and-learn approach across newsletters and also in automations to ensure we’re making the right decisions for your users.
Testing is so important in email marketing, it ensures we’re continually developing our campaigns, optimising results and driving better engagement from users. We’ll implement a test-and-learn approach across newsletters and also in automations to ensure we’re making the right decisions for your users.
We use industry benchmarks and historic performance to set KPIs that give you visibility on your email marketing performance. Using subject line analysis and quarterly strategy reviews, we ensure your email efforts are leveraging opportunities through new channels.
We provide one-on-one workshops to your internal team, empowering them to utilise your CRM system inline with your customer journey.
A collaborative approach
Our experts work with you to understand your current CRM strategy, platform and performance.
From the customer journey map, we’ll identify opportunities within your customer journey to enhance the customer experience.
Provide a roadmap and implement actions from the customer journey session.
Test and optimise key areas in the customer experience to ensure we’re making the right decisions for your business.