Love Thy Burger
Love Thy Burger is a local, family owned Burger Joint who pair with local suppliers to provide the freshest, tastiest burgers with a contemporary influence.
The switch to delivery in the restaurant sector has had a profound effect on the industry. Businesses now need to think harder about how their food catches people’s eyes, gets them drooling over their device and wows them into the next click.
The creative brief was really straightforward – produce some truly delicious visuals, both static and moving, that cut through the noise to make people want to stop and engage with the brand. Simple, right?
Lights, Camera, Action….
Making you feel like they’re in the room
We’re in a world where we’re losing the sense of physical contact with the finished product before we buy it. People are typically making decisions based on what they can assume from what they see online.
And this challenge is not just confined to food and drink. With consumers now searching, comparing and committing online to everything from clothes to cars, laptops, lotions and school places, the race is on to stand out and draw people into your world.
Our task as photographers and videographers is to emphasise the physicality of the product. To stimulate the viewer’s imagination by playing with the senses of sight and sound to imply touch, taste and smell.
If you’re a restaurant, it’s obviously about the physical qualities of the food. The way light plays across the products, the succulent colours, the way it sits on the plate, the variations in texture, shine and viscosity.
Helping a brand shine, wherever it’s seen
By emphasising the physicality of your products, you can make your customers feel like they’re already getting the experience before it’s actually happened.
With product names like The Big Smoke, Phat Pig and Goody Two Shoes, Love Thy Burger offer a truly different take on the traditional burger from their boutique restaurants in Ipswich, Southend and Colchester. It was vital that whatever we produced echoed the character of this distinctive restaurant diner.
Capturing your products in-depth in this way will result in a suite of assets you can use across all your channels. A collection of intimate, high-definition videos, photographs and animations for your website banners, product pages, social media profiles, and even your Deliveroo or UberEats listings.
Photography & Videography
When it came to deciding the style and tone for the photography, the most defining creative choice was deciding whether we wanted it to be dark, moody or light and airy.
This would immediately determine the character of the products, and form a major influence on the end viewer. In the end, we chose a combination that focused purely on the food, pushing other elements into a dim background.
The video style was derived from the type of engaging B-Roll content that seems to be currently popular on social media channels. We decided to use elements of these transitions in particular shots, but not throughout the entire project.
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