An IT recruitment ecosystem where everyone wins.

Bristow Holland deliver hiring outcomes by combining an unmatched knowledge of the IT industry with a proven recruitment process and nurturing a network of ambitious professionals.

Focus area

Brand Identity
Consultancy
Email Marketing
Paid Media
SEO
Social Media
Strategy
UX/UI Design
Website Development
Website Support

Industry

Technology

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“After successfully delivering our new brand identity and website, we engaged StrategiQ as our long-term marketing partner. The team has a strong understanding of our business goals and have created an innovative marketing strategy that helps us grow our brand awareness and stand out in a crowded field while also significantly increasing our website traffic and driving new business acquisition.”

Andy Bristow

Director

Overview & strategy

create an IT community, centred around people and their expertise.

01. Build a customer journey that encompasses all candidate sectors enabling marketing decisions based on customer needs

02. Align marketing priorities around a candidate base.

03. A marketing strategy that builds a community of ambitious IT professionals

04. A video that can be used across multiple channels, building brand rapport and highlighting the level of industry knowledge and expertise

With its business evolving a great deal in the three years since start-up, Bristow Holland needed a new website and rebrand that conveyed its maturity and greater level of sophistication in dealing with clients, as well as an ongoing marketing strategy covering content, social media, email, PPC and SEO.

We discovered the way that Bristow Holland works with clients and candidates is far beyond what you would expect from a traditional recruitment company. Through in-depth meetings and research, we were able to define every element of what the client required going forward.

Implementation & outputs

The real challenge was ensuring the new brand, content, website and video clearly demonstrated how Bristow Holland was different, while keeping in mind its visionary goal: to ensure any company in the Suffolk and Essex area that needs IT recruitment considers Bristow Holland as its go-to agency.

Our design team produced new brand guidelines and website concepts, aiming to create a bespoke design that was different to the standard recruitment websites we examined during our competitor analysis but would still appeal to IT companies and candidates.

As this was more than a brochure website, we involved our marketing team, led by our technical SEO, to ensure the new site performed well in search when launched. It was critical that the design and development team considered these standards in order to avoid additional work and costs post-launch.

Results & evaluation

Finally, we knew video was important to the website and in future marketing. Our content and video teams storyboarded, scripted and produced a ‘Why Use Bristow Holland’ corporate video, using a real client to tell the story and incorporate some of the directors at key points, both at the client’s location and Bristow Holland’s own office, to add authenticity and credibility.

We successfully rebranded and launched so much more than a new website for Bristow Holland. From completely rewriting the content and implementing professional photography and video, to launching a beautifully-designed site that doesn’t compromise on technical SEO requirements, it has given us a platform to build a solid marketing strategy based on its goals and aspirations.

Our integrated strategy has resulted in a targeted account-based marketing campaign focusing on the growth of the business outside of Suffolk, as well as further website enhancements.