- We work in close partnership with our clients to create robust, intelligent marketing strategies based on customer needs and business goals.
Bristow Holland is a firm of specialist IT recruitment professionals providing high-quality recruitment consultancy to its clients and candidates. More than simply getting people into jobs, it strives to find the ideal match between client and candidate, enhancing careers in the process.
With its business evolving a great deal in the three years since start-up, Bristow Holland needed a new website and rebrand that conveyed its maturity and greater level of sophistication in dealing with clients, as well as an ongoing marketing strategy covering content, social media, email, PPC and SEO.
We discovered the way that Bristow Holland works with clients and candidates is far beyond what you would expect from a traditional recruitment company. Through in-depth meetings and research, we were able to define every element of what the client required going forward.
The real challenge was ensuring the new brand, content, website and video clearly demonstrated how Bristow Holland was different, while keeping in mind its visionary goal: to ensure any company in the Suffolk and Essex area that needs IT recruitment considers Bristow Holland as its go-to agency.
We developed three logo concepts, each with its own rationale, from which Bristow Holland selected a clear winner. Our design team then produced new brand guidelines and website concepts, aiming to create a bespoke design that was different to the standard recruitment websites we examined during our competitor analysis but would still appeal to IT companies and candidates.
As this was more than a brochure website, we involved our marketing team, led by our technical SEO, to ensure the new site performed well in search when launched. It was critical that the design and development team considered these standards in order to avoid additional work and costs post-launch.
Finally, we knew video was important to the website and in future marketing. Our content and video teams storyboarded, scripted and produced a ‘Why Use Bristow Holland’ corporate video, using a real client to tell the story and incorporate some of the directors at key points, both at the client’s location and Bristow Holland’s own office, to add authenticity and credibility.
We successfully rebranded and launched so much more than a new website for Bristow Holland. From completely rewriting the content and implementing professional photography and video, to launching a beautifully-designed site that doesn’t compromise on technical SEO requirements, it has given us a platform to build a solid marketing strategy based on its goals and aspirations.
Our integrated strategy has resulted in a targeted account-based marketing campaign focusing on the growth of the business outside of Suffolk, as well as further website enhancements.
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