Execute strategies to develop your internal marketing department’s capabilities and drive more profitable results for your business.
- Business plan development
- Marketing consultancy
- Company values, mission and purpose
Ensure your marketing staff have the competencies, capabilities and tools to overcome challenges, maintain competitive advantage and drive commercial success.
- You could determine — and execute — strategies that effectively utilise marketing resources and allocate budget accordingly?
- An end-to-end team of digital marketing experts could help you navigate a complex marketing environment and achieve your business goals.
- You could attain a cohesive brand and marketing vision that is seamlessly deployed across all departments, products and services.
- You could achieve a deeper understanding of your target audiences and determine the exact channels, campaigns, approaches and KPIs to drive engagement with those audiences.
By letting seasoned professionals support and train your internal marketing team, your business becomes stronger. Not only will it improve operations and accelerate growth, but it also allows you to create a brand that people want to be a part of.
At StrategiQ, we strive to develop authentic partnerships that bring together disparate stakeholders to identify challenges and new opportunities.
From marketing directors to new marketing hires, we upskill your internal team members to ensure they continue leading your organisation to success.Our processes enable the identification of gaps in your marketing department’s knowledge, so that we can empower your employees with the tools and training they need to propel your organisation to success.
Our hands-on approach allows us to:
- Understand your commercial structure and visualise how your marketing department supports its success.
- Identify critical challenges within your internal marketing team.
- Build action plans that enable your team to solve these tribulations, develop key marketing skills and transform into more versatile marketing professionals.
The insights we deliver for our partners
Our specialists partner with internal team members to ensure all of your KPIs are defined and accurately tracked, providing valuable insights and visibility for stakeholders to review and assess.
Through continuous testing, we dive deeper into how different marketing stimuli engage and convert your audience, leading us to uncover new growth opportunities and roll out ongoing improvements.
We compile and analyse historical and recent performance data across marketing touchpoints to uncover key learnings that will boost acquisition, engagement and conversions.
We utilise reporting functions that provide automated, centralised metrics that matter. Our team uses this data to evaluate the health of your marketing efforts and provide thorough insights into your performance.
Through consistent data collection, we assign contribution percentages to your digital touchpoints. We then assess these touchpoints to ensure your marketing resources are being allocated to digital channels yielding the most profitable results.
Our data and measurement specialists provide creative teams and UX designers with the information they need to design optimised, engaging and straightforward digital interfaces, resulting in enhanced customer experiences that yield maximum conversion rates.
A collaborative approach
Identify a neglected area of your market, which can underpin your marketing strategy.
Provide valuable insights into key challenges and what competitors are doing.
Define the different tones among your customers, competitors and marketplace — then marry them to create a cohesive brand identity.