Driving results amidst the challenges of a website relaunch

With the goal to increase brand awareness and site visibility across the US, UK and DE, GORE® WEAR knew that their lack of strategy for SEO and content was holding back their chances of success in a highly competitive industry. With a new website planned for Q3 and the need to ensure SEO was at the core of the relaunch, a 12 month strategy was created to support the new site structure with the end goal of hitting revenue targets for the year.

Focus area

  • Data & Measurement
  • Insights
  • SEO
  • Strategy


  • Sports & Leisure

The goal of our strategy was to deliver integrated content that supported onpage SEO, FAQ opportunities and creative campaigns. However, following the launch of the website in the Autumn, we pivoted our strategy to focus on the technical SEO needs to support their teams and reduce the impact of their rankings and site visibility.

StrategiQ makes the impossible actually achievable. SEO felt daunting at first for our team, and our StrategiQ team broke down all the needed actions into achievable steps. It’s really rewarding to look back and reflect on our work and progress and see the data validating the fruits of our collective labor.

Jenny Wassmer

Global eCommerce Leader, GOREWEAR


The successes of the past year were based on the challenges of the website relaunch, which saw our initial KPI metrics change to focus on troubleshooting and guiding the technical teams to improve the site visibility following the ranking drops. With combined expertise  across StrategiQ and GORE® WEAR, we were able to identify key issues that were holding back Google indexing, crawling and ranking the site, which when rectified, saw some immediate improvements in rankings and visibility across all markets.


01. Page 1 rankings for “mens cycling jacket” and “cycling bib shorts”

02. +60% US organic visibility boost from 0.25 to 0.40

03. +13% UK organic visibility boost from 0.3 to 0.34

04. +43 German organic visibility boost from 0.35 to 0.50

05. Google Analytics reports a significant uplift in organic revenue from$0.81M in ‘22 to $1.37M in ‘23 for all sales attributed to Organic as a channel.

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