Email Marketing

We perform audits (from a strategy audit, template audit and email service provider audit), work with you to build your customer journey, and accelerate sales efforts to increase key metrics such as click and conversion rates.

We use data acquisition methods, insights and profiling to grow your customer base, develop segmentation and ensure compliance — producing relevant, results-focused and data-driven campaigns.

Our team leverages data and customer insights to create personalised campaigns that stand out in an inbox. Providing new email templates, email marketing designs and copywriting, which are rigorously tested to ensure your email campaigns are previewing correctly across all email clients and are performing with your audience.

We design automation around your customer journey. Our team assures you target the right user at the right time, incorporating RFM and customer lifecycle modelling to increase ROI and retention across your customer base.

A great way to build up data about your contacts and in turn drive personalised and relevant communications is to implicitly and explicitly profile your contacts. Through profiling, we can build targeted segmentation which can help us deliver personalised communications based on user behaviour.

Testing is so important in email marketing, it ensures we’re continually developing our campaigns, optimising results and driving better engagement from users. We’ll implement a test-and-learn approach across newsletters and also in automations to ensure we’re making the right decisions for your users.

We provide one-on-one workshops to your internal team, empowering them to develop email marketing skills that increase efficiency and drive results.

We use industry benchmarks and historic performance to set KPIs that give you visibility on your email marketing performance. Using subject line analysis and quarterly strategy reviews, we ensure your email efforts are leveraging opportunities through new channels.