Email Marketing
Delivering impact with Email
Core to the marketing mix, your email marketing gives you the power to reach your customers 24 hours a day, 365 days a year.
Email’s longevity as a medium is a testament to how effective it can be at catching your customer’s eye and stimulating a reaction. With over three-quarters of consumers preferring to receive brand communications by email, it’s a chance to engage your customers where they feel most at home.
You’ll see a greater return on your email marketing with our combination of in-house expertise, business awareness and collaboration.
As official mailchimp and dotdigital partners who also support a mix of major email and CRM platforms our team of experts can help you get the most from from your email marketing.
Our Approach to Email Marketing
Delivering data-driven, relevant, personalised communications to your users with every send.
As a key part of your strategy, email drives acquisition, retention and loyalty through sophisticated automated and orchestrated campaigns. Here’s how we’ll devise and deliver your email strategy:
Data is vital to your strategy, here we focus on growing your email list, ensuring compliance, progressive customer profiling and effective integrations with your customer facing platforms. As a result you’ll have easier access to relevant data helping you drive acquisition and deliver more personalised campaigns to your contacts.
Developing your day-to-day email sending by implementing powerful audience insights that help increase engagement metrics, whilst placing emphasis on segmentation and cross-channel personalisation. Our team provide optimise templates and creative whilst providing greater visibility on your email performance with daily, weekly and monthly reporting.
Your customer journey should be mapped and automated where possible, building cross-channel programs that deliver the right message at the right time to the right contact. Automations are measured by industry benchmarks with a clear testing plan in place to make sure we’re continually learning from your audience. We’ll ensure you understand the ROI that your automations bring, with a clear focus on retention and loyalty, implementing lifecycle and RFM modeling as standard.
Key to your email marketing strategy, testing and optimisation will help you learn from your audiences and as a result increase metrics against benchmarks and KPIs. Testing is carried out across multiple channels to drive an uplift in engagement to ensure that the user experience is seamless. Revenue and engagement are both maximised through testing whilst allowing us to find new opportunities and explore new ideas.
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