A refined digital presence to drive growth and demonstrate impact

Suffolk Mind is on a mission to make Suffolk the best place in the world for talking about and taking care of mental health.

Focus area

Consultancy
SEO
UX/UI Design
Website Development
Website Support

Industry

Charity

Overview

All of us have mental health, just as we have physical health. We are all on the Mental Health Continuum – and we move up and down it depending on how we cope with the challenges of life and the stresses that it creates.

Suffolk Mind works across the Mental Health Continuum, from wellbeing to ‘severe and enduring’ mental ill-health, providing support and information for everyone.

87%

increase in traffic

42%

increase in shop transactions

“

StrategiQ are a very creative and inspiring agency. They built two new websites for us last year, designing customer friendly and hard working sites. We’ve seen a huge (87% ) increase in website visits to our main website in the first quarter since it’s launch. They’re generally a friendly bunch and a talented team. We would really recommend to anyone considering working with them!

Ellie Winch

Marketing and Engagement Manager

What we did

Suffolk Mind had an elearning portal, two websites, a donations platform and an online shop. Together, this created a complex infrastructure that was severely restricting the charity’s ability to raise money, demonstrate impact, and in turn support people with mental health.

The challenge: to get everything in one place, capable of:
01 Supporting the charity’s fundraising activities,
02 Underpinning a secure, stable ecommerce offering
03 Showcasing impact to donors, decision makers and policy makers

Overview & Strategy

Our discovery phase consisted of an in-depth audit of all their existing systems, resulting in a proposal for the board to review. The site needed to delight and engage users with well presented, navigable content with a view to:

01 Double the monthly page views
02 Deliver flexible CMS (content management system) capabilities to all areas of the website
03 Double the value of average monthly donations
04 Integrate with operational tools e.g. finance and CRM