Defining the true art of travel

StrategiQ partnered with True Travel to create a luxury travel brand selling hand-crafted, detail-rich experiences, designed around the individual.

Focus area

  • Brand Identity
  • Insights
  • Strategy


  • Travel & Leisure

No two experiences the same

The ethos of the brand is rooted in the idea of “Hand-crafted, individually designed travel being a dying art,” guiding the brand positioning which focuses on “The art of travel”.

This tied in beautifully with the brands mission: To enrich lives and create lifelong memories through authentic, tailor-made travels. Taking you away from the crowds and into truly wild places.

A culture brand using global art

The brand’s core is its relationship to art and the different experiences and perceptions around every unique piece. Each True Travel experience is considered to be a masterpiece, through a focus on every single detail, down to perfecting a clients tea. Adding genuinely thoughtful touches and making every moment effortless.

A brand story that paints a picture

We each have just one life to explore the whole world. True Travel exist to make every one of those experiences extraordinary. We needed to create a visual identity that let the worlds experiences shine through. A clean, yet luxurious style has been created to help the brand feel inviting, human and independent.

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