Video
Move your audience
Video marketing is ever more important in an attention economy and in a social and search engine-driven world. Videos that engage viewers, keep them on the page, inspire action and elicit social sharing will drive the results you’re looking for… so how can you make video marketing work for your business?
A dedicated video strategy can have such a large impact on your brand equity and ultimately your sales. Because our video specialists are embedded within a team of innovative marketers, they can see the whole picture when it comes to your marketing, understand how your video will integrate into the wider strategy, and create the finished products that show your brand in the best possible way.
Whether social, training, product, animation or promo, we can produce a range of videos to help you achieve your 2022 business objectives.
Our Approach to Video Campaigns
Video may work in isolation, but it is far more effective when integrated into your entire marketing strategy.
We don't promise quick, instant quotes, we offer the chance to thoroughly understand your business and objectives in order to position a video strategy that delights your clients and positions your brand as a leader within your sector. Here’s how we’ll create a video campaign that works for you:
Before we even book filming time, we need to understand what you want the video to achieve. Is it for brand awareness, link-building, to launch a new product or promote a live event? Once we know this, we can start planning your video campaign.
From storyboarding to identifying the equipment required for the shoot, it’s vital to plan out every aspect of your video to ensure it delivers what we need it to. We’ll find the best way to tell your story, ensuring your key messages are front and centre.
Filming can be quite a personal experience for clients, but all of our initial work helps create a relaxed atmosphere during the shoot. Once filming is complete, we edit and fine-tune every element before presenting the end product to you.
A video campaign doesn’t end when filming is complete – in fact it’s just the beginning. Assuming you’re happy with the video, our marketers will start promoting it across all the relevant channels to make sure it’s seen by the right people. From there, we’ll keep an eye on dwell time and referral data, so you know where it’s seeing the most engagement.
Promote
What ever your product of offering, show the world what you're made of...
“StrategiQ have totally changed the game in how our products appeal to our customers online. They’ve given our products a whole new clarity, vitality and character that makes me want one now. I can almost taste them on screen! Thank-you!”
– Adam Lacin, Founder – Love Thy Burger
Showcase
Whether commercial, residential or educational, take your viewers on a journey...
“StrategiQ demonstrated their integrated approach to marketing from the outset. Sympathetically incorporating the iconic ‘Pepper Pot’ buildings into the developments brand identity, to their integrated approach of using video to drive awareness and lead generation via social media, StrategiQ have solidified themselves as one of our most valued partners.”
– James Dickens, Managing Director – Wavensmere Homes
Inspire
From raising awareness to raising a pulse, tell your story your way...
“StrategiQ have been fantastic to work with; their ideas were completely founded on our goals and vision for this campaign, with creative and effective results. The team at StrategiQ were fantastic in bringing the reveal strategy to life and creating a truly transformational series of videos to help us unveil the new brand, the building and the new offer to the local community and the region.”
– Michelle Emmerson-Grey, Head of Marketing – The Mercury
Engage
Showing the world what you stand for in a way that invites interaction...
“StrategiQ have been fantastic to work with; their ideas were completely founded on our goals and vision for this campaign, with creative and effective results. They’ve brought our strategy to life and created a truly transformational series of videos to help us unveil the new brand, the building and the new offer to the local community and the region.”
– Simon Smith, Marketing Manager – University of Suffolk
Or maybe something a little different...
Mercury Theatre
University of Suffolk
Love Thy Burger
Laureate Fields
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