Donnelly Watson

Driving growth from the ground up for a local flooring company

About the client

Donnelly Watson is a local flooring company based in Suffolk, providing high quality carpets and flooring to both commercial and residential customers. Donnelly Watson has worked with StrategiQ for 7+ years, and in that time we have become an integral part of their team, we know the business inside and out, to be able to consult on how best to support their phases of business.

Focus area

  • Brand Identity
  • Consultancy
  • SEO
  • Social Media
  • UX/UI Design
  • Website Development
  • Website Support


  • Retail


Being a long-term partner, our strategy is seemingly simple, we grow with the business. Each year, we review the business, provide consultancy on the best strategy for growth. From search strategies, to website redevelopment, our focus remains aligned to the business ambitions. The past year, our focus has been on building a website that fits Donnelly Watson for future growth. We created a hybrid e-commerce experience allowing for product ranges to be shown but without the ability to purchase online. Alongside this we managed Donnelly Watson’s website and organic search strategy to a 200.1% increase in organic traffic and a 100% increase in organic conversions, having a direct impact on business revenue.

Since working with Donnelly Watson, we have seen:

  • A new UX for the website to showcase product ranges
  • Substantial increases across the board for rankings of primary keyword terms such as “Carpet Fitters Ipswich”


Increase in website traffic across all sources


Increase in online conversions across domestic and commercial leads

StrategiQ has been brilliant from day one and everyone in the team has helped us on our journey. Nothing is ever too much trouble and it’s great having their expertise on our side.

Scott Watson


Next project

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