Yoga Ed

Bringing balance and stability to the online presence of a global mindfulness education programme.

Services Provided

Consultancy
Strategy
SEO
Paid Advertising
Social Media Marketing
Email Marketing

“StrategiQ is an agency that settles for nothing short of excellence. Professional, caring, collaborative, and effective. Highly recommend.”

Julia Bond, Co-Founder

Yoga Ed. is a mindfulness company dedicated to changing education through the practice of yoga. Their mission is to empower school communities with yoga to cultivate health and wellness in children and teens.

Through evidence-based training, classes, and resources, Yoga Ed. equips educators with yoga tools to integrate yoga for children and teens into academic environments. The business relies on three key revenue streams including Online Training, RCYT Certification Programs, and Online Yoga Classes.

The team at Yoga Ed. had been experiencing some challenges with their digital ecosystem, as the business was scaling internationally the web architecture and digital performance was falling behind.

Alongside this, efficiencies in both management of and the performance of key engagement channels such as Email and Paid Media needed attention to ensure the marketing strategy was focused on growing global visibility, obtaining, nurturing, and converting leads.

112%

Increase In Unique Opens YoY

49%

Increase In Unique Clicks YoY

50%

Decrease in CPL YoY

260%

Increase In Training Leads YoY

Client Story

World Wide Wellness

Digital Insights

Our journey together began with a detailed assessment of all the key variables impacting technical and acquisition performance. Development teams audited the technical architecture covering the WordPress CMS, WPEngine Hosting Environment, plethora of plugins and systems integrations.

Alongside this our performance and channel specialists conducted a detailed analysis of the digital marketing ecosystem covering CRO, content and technical SEO through to paid media, social and email marketing performance.

The resulting outputs detailed a clear path to enlightenment. The audit documentation outlined a prioritised order of improvements covering the technical performance of the current website, refinements to aid conversion improvement and actionable insights including customers journey mapping, attribution funnel modes and a cross channel internationalisation plan.

Adjusting digital posture

Technical Improvements

Working through the opportunity audit findings, we made critical adjustments to the website including improvements to the existing WooCommerce functionality alongside the implementation of a new payment gateway integration.

A prioritised list of bug fixes and onsite improvements were rolled out across the site to not only address bloat but also vastly improve technical performance and content discoverability.

By reducing the sites reliance on 3rd party plugins and improving the existing systems integrations such as the syncing of updates with their learning management software Thinkific, we experienced an almost immediate improvement in both technical performance but also on page engagement and crucially conversion.

Reaching people where it matters

Poise & Performance

Much like laying a yoga mat before stretching, a solid foundation was now underfoot to allow key acquisition channels to now flex their agility. Our perfomance teams stripped back and rebuilt newly structured paid media accounts on both search and social media.

Aligned with the defined audiences, newly established user journeys and sales funnels we saw leads triple at the same time as cost per lead being halved.

Our CRM team migrated Yoga Eds database from MailChimp over to dotdigital. Reducing an overly complex collection of 178 automations into one singular automation resource with efficient audience segmentation and content groupings. In just two months we’ve seen the mailing list grow by 12,000 subscribers whilst maintaining an average open rate of above 50%.

Expanding global ambitions

Looking Ahead

Empowered by an integrated strategy with global ambitions, initial results have been so positive we now been asked to turn our attention towards the future of the brand. With the objective of further enhancing the clarity, purpose and consistency of Yoga Ed for the global stage.

We will be creating a refined brand manifesto to help further unite the team and community behind their shared values and behaviours.

With their sights firmly set on bringing the Yoga Ed vision to the world, our next venture will be to enhance the digital experience. By creating a new performance led website with internationalization and localization at the forefront we will continue on our journey to digital nirvana together with renewed energy and vigor.