
Yoga Ed
Yoga Ed. is a mindfulness company dedicated to changing education through the practice of yoga. Their mission is to empower school communities with yoga to cultivate health and wellness in children and teens.
Through evidence-based training, classes, and resources, Yoga Ed. equips educators with yoga tools to integrate yoga for children and teens into academic environments. The business relies on three key revenue streams including Online Training, RCYT Certification Programs, and Online Yoga Classes.
The team at Yoga Ed. had been experiencing some challenges with their digital ecosystem, as the business was scaling internationally the web architecture and digital performance was falling behind.
Alongside this, efficiencies in both management of and the performance of key engagement channels such as Email and Paid Media needed attention to ensure the marketing strategy was focused on growing global visibility, obtaining, nurturing, and converting leads.


