Use data, research and stakeholder input to drive marketing campaigns.
- Persona Research.
- Market Research.
- Marketing Performance Insights.
Ensure that industry-backed best practises, comprehensive data, brand vision, competitor research and stakeholder input are guiding your marketing strategies.
Use extensive and impartial research to identify the marketing challenges your business faces, unlock new opportunities and make more informed decisions regarding the next stages of your marketing strategy.
- You could utilise data, stakeholder opinions and industry methodologies to drive your decision-making approach.
- Your enterprise had the capabilities and experience to identify areas of improvement within your current marketing strategy?
- Your organisation could benefit from breaking down marketing performance metrics — such as website analytics, Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising — into a more digestible format.
- You could better understand how your brand fits into the marketplace and what competitors are doing that you’re not.
We provide insights to our partners through:
Comprehensive research enables us to develop detailed understandings of where your customers are, what drives them to make a purchase and their core motivators. Using data analytics, interviews, workshops, surveys, desktop research and consulting with industry experts, we assemble detailed insights into who your customers are and how you can tailor your marketing campaigns to reach them.
We develop a clear understanding of where your brand currently fits into its market and how to capture more of it. Our research process involves performing competitor analysis, evaluating organic visibility, analysing brand sentiment and consulting with industry professionals to generate detailed insights into your competitors, business environment, technology stack and product set.
We compile findings across multiple channels to provide insights into your current marketing performance and identify new opportunities to accelerate business growth. As impartial, independent and experienced specialists, we administer a fresh perspective to ensure you continue expanding within your market.