Use data, research and stakeholder input to drive marketing campaigns.

Focus areas

  • Persona Research.
  • Market Research.
  • Marketing Performance Insights.

Ensure that industry-backed best practises, comprehensive data, brand vision, competitor research and stakeholder input are guiding your marketing strategies.

Use extensive and impartial research to identify the marketing challenges your business faces, unlock new opportunities and make more informed decisions regarding the next stages of your marketing strategy.

Imagine if:

  1. You could utilise data, stakeholder opinions and industry methodologies to drive your decision-making approach.
  2. Your enterprise had the capabilities and experience to identify areas of improvement within your current marketing strategy?
  3. Your organisation could benefit from breaking down marketing performance metrics — such as website analytics, Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising — into a more digestible format.
  4. You could better understand how your brand fits into the marketplace and what competitors are doing that you’re not.

Without a firm understanding of your offerings, consumers, market landscape and brand positioning, your enterprise will overlook opportunities to drive growth and build your brand. But when you take the time — or hire an external partner — to fully understand your organisation, competitors, consumers and positioning, you set the stage for developing stronger, more effective marketing strategies.

Insights are the first part of our strategic framework. They empower our team to understand the core competencies of your business and pinpoint untapped business opportunities through quantitative and qualitative research.

Insights is a journey: We collaborate with stakeholders to develop a complete understanding of your brand and its positioning within the market. Each partnership is unique and tailored to suit your specific needs and objectives. Our digital marketers assemble a portfolio of comprehensive insights, which you can use to develop meaningful marketing strategies, identify new growth opportunities and empower your internal team.

We work with your team to:

  1. Identify a neglected area of your market, which can underpin your marketing strategy.
  2. Provide valuable insights into key challenges and what competitors are doing.
  3. Define the different tones among your customers, competitors and marketplace — then marry them to create a cohesive brand identity.

Our Expertise

We provide insights to our partners through:

Comprehensive research enables us to develop detailed understandings of where your customers are, what drives them to make a purchase and their core motivators. Using data analytics, interviews, workshops, surveys, desktop research and consulting with industry experts, we assemble detailed insights into who your customers are and how you can tailor your marketing campaigns to reach them.

We develop a clear understanding of where your brand currently fits into its market and how to capture more of it. Our research process involves performing competitor analysis, evaluating organic visibility, analysing brand sentiment and consulting with industry professionals to generate detailed insights into your competitors, business environment, technology stack and product set.

We compile findings across multiple channels to provide insights into your current marketing performance and identify new opportunities to accelerate business growth. As impartial, independent and experienced specialists, we administer a fresh perspective to ensure you continue expanding within your market.

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