The Dorchester Collection
A new ecommerce website delivering double-digit revenue growth for this luxury hotel group’s exclusive gifts & experiences range.
- Property & Construction
Blending modern chic with a rich traditional heritage, The Dorchester Collection has established its brand across ten iconic, luxury hotels in the UK, France, Italy, Dubai and the USA. With a reputation for high-end luxury, excellent service and unparalleled atmosphere, their unique premises stand out as architecturally distinctive while still enjoying a special alchemy across the group.
The Dorchester’s exclusive Gifts & Experiences store has become a popular addition to their brand, enabling users to purchase quality merchandise and memorabilia, and gift stays and services to friends and family.
increase in revenue
increase in transactions
increase in mobile revenue
increase in sessions
“Since launching our new Dorchester Collection Gifts & Experiences store, we have seen strong double-digit YOY revenue growth. StrategiQ have always been extremely supportive; providing recommendations, guidance and best practices for a number of scenarios. The team are always very engaged and enthusiastic about working with us, which is appreciated, and regularly go above and beyond the call of duty.”
What we did
Our audit of their existing platform allowed us to fully establish the issues and opportunities within their ecommerce set-up. Working closely with their in-house marketing and development team, we were able to define a strategy and specification for a new platform to support growth and operational efficiency across the Dorchester Collection’s global estate.
Improved functionality: At an early stage, we isolated the key functionality to maintain, replace or introduce, and built a prototype website that informed the creative phase for the redesign of the platform.
Easier to use and better value: Migrating the inventory to the Magento Community (open source) platform gave the site more flexibility and simplicity at a lesser cost.
Easier to pay: We replaced the original clunky digital gift card and redemption system, and introduced new processing that allowed each hotel to list their inventory in their own local currency, removing a barrier to purchasers.
Protected online visibility: Our migration management ensured all SEO was maintained (and improved upon) for the launch of the new website. We continue to find new ways to enhance the Dorchester Collection’s online presence.
Timely launch: We got their new Gifts & Experiences platform online in time for the busy Christmas holiday period, capitalising on one of the most lucrative seasons of the year.
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