Revealing the expertise and potential within an innovative investigative software firm
With a security-sensitive industry, it was important to offer a restricted ‘client area’ where ‘authorised’ users could get access to unique content and downloads. We also decided to include a multilingual plugin to provide two key user locales with tailored information on Chorus’ products and services.
You only have one chance to make a first impression, and with Chorus’s target market being informed, intelligent people who knew exactly what would make a difference to their operations, it was more vital than ever to serve them with relevant info as soon as they arrived.
Everything from the carefully-selected limited colour palette to the elegant typeface choices and clear, simple and sophisticated graphic elements all evidenced Chorus’s sense of graceful precision. Meanwhile, subtle animations throughout the website and within each component brought the information to life and engaged users as they progressed through the page.
Throughout the design and build process, there was a lot of collaboration between the teams. This identified improvements and updates during the website development so the final result was as effective as it could be.
To ensure efficient management of Chorus’s own customer data and a smooth experience for their clients, we set up an integration between the website and their CRM software.
Our new website for Chorus delivered an intuitive mobile experience for users browsing on multiple devices. But this was just the tip of the iceberg. The improved brand, presentation of information and targeted site structure led to a dramatic change in behaviour of the traffic visiting the site.
The number of sessions increased by 52.7%, which in itself is very positive. However, the number of people contacting Chorus through the site and requesting a demo rocketed by over 1000% (ten times previous), with the final conversion rate increasing by 700%. This represents a significant jump in business for Chorus and transforms how they acquire and onboard customers.
Avg. Page Load Time
Avg. Server Response Time
Contacts/Request a Demo completions
Contacts/Request a Demo conversion rate
Looking for a strategy partner?
Share your goals with us!