Elevate brand awareness, status and reputation whilst extending the reach and impact of your marketing efforts on and beyond digital channels through powerful and compelling stories.
Amplify your story and your business voice across relevant channels to maximise visibility and establish your brand as an authoritative source.
- You knew all of the stories that need coverage within your industry and had the capabilities to distribute those stories across relevant media.
- Your marketing agency had an incredibly rich understanding of the impact an authentic story can produce.
- There was a way to proactively manage your brand’s reputation and position in the minds of your target audience and beyond.
- You let your brand’s stories drive digital marketing efforts to create a truly integrated marketing strategy — such as converting them into Google searches to make Search Engine Optimisation (SEO) gains.
Strategies and Wins
How do you increase conversion for a global hotel?
How do you drive traffic through insights, UX & SEO?
Love Thy Burger.
Why eat at LTB over other gourmet food restaurants?
Corstorphine & Wright.
How did we enhance the digital representation of a leading architect?
Data & Measurement
How do you relaunch a brand to influence change in mindfulness?
The PR landscape has evolved from relying on a black book of media contacts to delivering highly relevant, meaningful stories across targeted channels.
Our PR strategies seek to identify and create stories that align with and amplify your brand values, which we execute via the most effective channels — whether that be digital or offline. The result is your target audience hears a powerful story, and that story increases the efficacy of your overall marketing.
Our approach encompasses both digital and traditional PR efforts:
- Digital PR: We collaborate with your team to determine which digital channels will achieve high-quality, relevant coverage. Ranging from brand awareness and reputation management through link building and SEO tactics, we’ll transform your story into a powerful tool that supports and maximises your digital marketing efforts.
- Traditional PR: We identify publications and platforms that align with your brand’s values and objectives to assure your story reaches your target audience. Whether through national press, local radio shows, events or other traditional media outlets, we’ll develop sell-in tactics and relationships that bring your stories to life.
We provide PR to our partners through:
Our specialists understand your consumers and the evolving landscape in which you operate. We use that knowledge to deliver outreach campaigns speaking directly to your targets. We develop strong relationships with relevant press and use digital media to magnify your story’s reach and discover new PR opportunities. By leveraging selective targeting tools, we ensure the right people hear your story.
We partner with stakeholders to identify key topics and trends for your industry. Then we create rich content that positions your business as an authority within your sector to build trust among your audience. By distributing high-quality information through relevant digital mediums, your business becomes a reliable source of content among audiences and search engines.
From having a strong understanding of your business environment, we identify award platforms that align with your values and priorities. We sculpt compelling submissions and inspire conversations among your target community to maximise your story’s exposure, raise awareness of the work your enterprise performs and position your brand as an industry leader.
We build mutually-beneficial relationships with credible and relevant media sources to inform your target audience about valuable stories that have a positive impact. Likewise, media outlets will depend on your brand to help them tell stories — further extending your brand’s visibility and opening the door for new PR opportunities.
We find influencers who align with your values and leverage those relationships to tell your story to an engaged audience. Developing these partnerships allows your brand to elevate the impact of your story across all stages of the customer journey.
A collaborative approach
Identify a neglected area of your market, which can underpin your marketing strategy.
Provide valuable insights into key challenges and what competitors are doing.
Define the different tones among your customers, competitors and marketplace — then marry them to create a cohesive brand identity.