The new website brought a slick change of tempo for Dice, amplifying the new brand styling and highlighting their unique PharmaCohesion model. With the inclusion of dynamic animated brand elements and vastly enhanced navigation the website was focussed on connecting audiences with the information that mattered to them as seamlessly as possible.
Built on a custom WordPress theme, the website both improved technical performance and page speed but also enhanced SEO efforts by driving visibility and authority. The back-end component based CMS drove efficiency in site and content management by empowering users to evolve the site with limited development support.
Our detailed and diligent work with the Dice team in uncovering and profiling the key target audience resulted in carefully-segmented acquisition campaigns post launch, ensuring greater awareness in the pharma space.
Our consistent and effective approach to community building and dialogue on topical subjects via paid and organic media have supported technical SEO efforts, ensuring Dice dominates on core search terms.