Consolidating our visibility in the pharmaceutical space

Founded as a boutique full-service agency in 2011, Dice are medical communications experts that use Pharmacohesion to help clients launch great pharmaceutical brands and develop their strategic thinking across all channels, using marketing and scientific insight.

Focus area

  • Consultancy
  • CRM & Automation
  • Insights
  • Paid Media
  • SEO
  • Strategy
  • UX/UI Design
  • Website Development

Industry

  • Health and Beauty

Overview

Every core team member is a specialist in medical communications and is driven by a determination to deliver great results. The business has quickly grown to establish a international client base, an expanded team and a larger headquarters in Maidenhead, West London.

Dice initially approached StrategiQ to help amplify their brand impact, however, after the success of the brand enhancements and the creation of a fully integrated marketing ecosystem, our relationship has continued to go from strength to strength.

As we move into year five of our partnership there is the same ambition and focus as there was in the first year. The marketing strategy continues to evolve from brand awareness to increasing Dice’s presence and visibility in the pharmaceutical space. Our fully integrated strategy ensures that primary audiences are engaged with, and benefit from, content across all channels, both online and offline.

Success

With the objective of helping Dice to disrupt the pharmaceutical industry with a brand that challenges the conventional often sterile branding in the sector. The existing brand did not reflect the team’s wealth of talent nor the director’s ambitions for growth and unique sector experience.

Our creative discovery process included workshops to define what made Dice stand out, and allowed the client the opportunity to shape the creative at every stage of the project development. With a licence to push creative boundaries, our design teams worked more closely than ever to subtly enhance the styling with touches of flair.

The resulting styling is a modern reflection of a brand at the cutting edge of the pharmaceutical industry. Standing out from the crowd with confidence and demonstrable professionalism the new look Dice was ready.

Success continued

The new website brought a slick change of tempo for Dice, amplifying the new brand styling and highlighting their unique PharmaCohesion model. With the inclusion of dynamic animated brand elements and vastly enhanced navigation the website was focussed on connecting audiences with the information that mattered to them as seamlessly as possible. 

Built on a custom WordPress theme, the website both improved technical performance and page speed but also enhanced SEO efforts by driving visibility and authority. The back-end component based CMS drove efficiency in site and content management by empowering users to evolve the site with limited development support.

Our detailed and diligent work with the Dice team in uncovering and profiling the key target audience resulted in carefully-segmented acquisition campaigns post launch, ensuring greater awareness in the pharma space. 

Our consistent and effective approach to community building and dialogue on topical subjects via paid and organic media have supported technical SEO efforts, ensuring Dice dominates on core search terms.

“StrategiQ have a made a dramatic impact on our business since partnering with them in 2019. We have developed a wonderful relationship, and I can’t wait to keep working with them to achieve (and surpass) our next set of goals.”

Matthew Dickinson

Managing Director, Dice Medical Communications

Results

26% increase in new users to the website
34% increase in sessions
14% increase in clicks from Google Ads with 3% reduction in cost per click

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