From humble beginnings to a market-leading powerhouse.

Specialising in the design and manufacture of a wide range of subsea navigation, positioning and marine products, aae technologies group engineer innovative solutions that empower those working in the marine, defense, and renewable energy sectors around the world.

Focus area

Brand Identity
Email Marketing
Paid Media
SEO
Social Media
Strategy
UX/UI Design
Website Development

Industry

Technology

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aae technologies group approached StrategiQ in 2020, initially with a view to improving brand visibility as competition continued to grow. Before making any tactical decisions we worked with the team to review their larger digital landscape and redefine their brand hierarchy in order to better present their USP’s and industry authority.

Success

Armed with powerful insights and data, aae technologies were able to make commercially driven decisions based that were underpinned by an impactful strategy that would achieve their business growth objectives.

As part of their detailed roadmap, which included a hierarchy reset and branding refresh, we consolidated their 4 disparate websites into one central aae digital ecosystem that both performs and helps them stands out as a market leader for both customers and prospects.

The result was the launch of aae technologies new WordPress CMS providing central brand authority, vastly improved marketing performance and intuitive web administration capabilities. Integrated with Hubspot CRM, we also ensured aae technologies improved user experience translated to clear and measurable sales performance.

With the objective of growing brand awareness, capturing a larger market share and increasing sales qualified leads we unveiled aae technologies group to the world with a fully integrated, end-to-end marketing strategy across, web, email, social media, paid advertising, offline and online PR.

With results of the brand launch leading to a 3,500% increase in enquiries and online form submissions, 400% increase in job applications, and huge increases in traffic across all marketing channels; our partnership continues to go from strength to strength.