The outcome was a targeted strategy with detailed insights and observations, plus a detailed competitor analysis. It was particularly important for the strategy to not only hit specific goals, but to keep up with the changing ad landscape.
Upon early reflection, the performance that has been delivered has surpassed the client’s initial expectations. The uplift has predominantly been down to improved levels of budget management and the refinement of campaign structure in order to increase ad relevancy levels and decrease the reliance on higher bid levels.
But not only this, the close communication between our two teams has been the real driving force behind the campaign’s success. We have been able to reactively optimise activity in order to drive meaningful business results in the form of revenue generation.
Ideation and experimentation has been at the forefront of StrategiQ’s mindset since partnering with Oak Tree. Not only through campaign and ad copy messaging, but also through the landing page experience.
Making small incremental changes and monitoring performance closely has been one of the key catalysts to not only exceeding client goals, but ensuring the client has achieved its best ever months financially.