Hemisphere Freight Services
- We work in close partnership with our clients to create robust, intelligent marketing strategies based on customer needs and business goals.
- We believe high spec, expertly designed websites shouldn’t be limited to big brands with big budgets.
- Branding is one of the most important aspects of any business, large or small. It’s everything. Your identity. Your credibility. Your connection with the world.
We have been fortunate to work with Hemisphere Freight Services for the best part of four years, supporting the company with a full range of services including branding and web development, content marketing, public relations, PPC and email.
Our initial brief was to evolve Hemisphere’s website into a platform befitting of a global freight company. The discovery phase included several client meetings and site visits, giving us a thorough understanding of Hemisphere’s needs and goals, as well as the industry in which it operates.
With such a distinctive logomark, we were keen to pull the lines and angles through into the website design. This raised an interesting dev challenge around mobile responsiveness, but our developers found a way to incorporate the designs in a way that didn’t impact user experience.
From there, we moved onto producing a series of videos, which would tell the Hemisphere story and showcase some of the larger projects it has been involved with. These case studies have proved very popular with visitors and provided valuable supporting evidence for successful award entries.
Video continues to be a key part of our ongoing content marketing strategy for Hemisphere, with each new case study showcased across the company’s social accounts and monthly email newsletters.
This is complemented by ongoing SEO support to help Hemisphere appear organically for key service lines and industry-relevant terms, ad-hoc design work for all printed collateral and branded merchandise.
Over the past year, our SEO efforts have moved Hemisphere onto page one of Google for key terms such as pharmaceutical transport, automotive shipping and container haulage. As a result, year-on-year organic traffic has increased by 64% (2018 vs 2019).
Led by our CEO Andy Smith, we also provide sales training and consultancy services to senior staff at Hemisphere, equipping the business for the next stage of its growth.
Our partnership with Hemisphere Freight Services is a great example of what can be achieved when you understand your client’s business goals and work closely together to build and deliver a robust marketing strategy.
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