The project began with an in-depth discovery phase, which included several client meetings and site visits to fully immerse ourselves in the business and sector. This gave us a thorough understanding of Hemisphere’s needs and goals, and enabled us to fully map out the scope of the challenge before us.
Working closely with Hemisphere’s directors to create the marketing strategy document took over a month, but it was an enlightening experience for everyone involved and gave us a huge amount of insight as we entered the design phase.
With such a distinctive logomark, we were keen to pull the lines and angles through into the website design. This raised an interesting dev challenge as mobile responsiveness is a key part of our UX process and scaling the angles proved to be a little tricky.
With that problem solved, we moved onto producing a series of videos, which would tell the Hemisphere story and showcase some of the larger projects they’ve been involved with. These case studies have proved very popular with visitors, making a positive impact on user behaviour, and have also provided valuable supporting evidence for recent award entries. Case study videos are now a staple part of our ongoing content marketing strategy.
We’ve now entered the marketing phase, having launched the new website earlier in the year, and we’re already seeing increased organic traffic to the site and a growing number of enquiries coming through via our content, email, social and paid marketing efforts.
Our partnership with Hemisphere Freight Services is a great example of what can be achieved when you understand your client’s business goals and work closely together to build a robust marketing strategy.