Protect My Pet

Protecting the UK’s pets from parasites, through a solid social media strategy

About the client

Founded in 2015, Protect My Pet was the first company to launch a flea and worm subscription service in the UK, and all these years later they’re continuing to change the way that the nation protects its pets from parasites.  

Focus area

  • Data & Measurement
  • Social Media

Industry

  • Pet Healthcare

Strategy

The goals of social media for Protect My Pet are two-fold: primarily, to raise awareness of the Protect My Pet brand through increased organic social media impressions and secondly, to gather user-generated content from existing Protect My Pet pack members (which can be used across the marketing mix). Our strategy focuses on top-of-funnel content types, to generate shares and boost reach and engagement across channels, seeing an uplift in all areas.

319k

Facebook reach in 18 months

139k

Instagram reach in the same time period

13.29%

Monthly engagement rate increase

8,358

profile visits in 12 months

Working with Protect My Pet, and supporting their mission to make sure every pet gets the protection they deserve, is a real joy. After taking the reins from their previously poor-performing marketing partners, we’ve been delighted to build such a positive partnership and deliver content creation and community management that drives organic social results.

Corrie Jones

Head of Social Media

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