Custom Heat

Turning up the heat through website speed and user experience.

About the client

Custom Heat is an independent family run heating and plumbing business that has built up a trusted reputation in the supply of heating, air con, renewables and plumbing since 1980. Custom Heat is expanding rapidly, in new locations and with new branches of the business; pushing out into Renewables, Electrical, Plumbing and Bathroom fitting and Building Services.

Focus area

  • Consultancy
  • Content
  • CRM & Automation
  • Data & Measurement
  • Email Marketing
  • Paid Media
  • PR
  • SEO
  • Social Media
  • Website Development
  • Website Support

Industry

  • Utilities

Strategy

With a rapid expansion in their sights, but not forgetting their bread and butter, our task for Custom Heat was to build a marketing strategy that supports that growth while maintaining and supporting their day-to-day business within the Midlands. Visibility and awareness is key in an overly saturated market and our PR strategy has enhanced Custom Heat’s name in the Midlands

We’d noticed that the existing website was being negatively impacted by the business growth, and so the next focus is to branch the site into multisites.

17.7%

Increase in website traffic YoY

18%

increase in appointment bookings YoY

88%

increase in conversions across Paid media

27%

increase in YoY overall revenue

Having worked with StrategiQ for many years, they have become our marketing partner, covering most marketing channels as one agency rather than working with various partners. Our growth has stemmed from StrategiQ’s insight and support and we’ve had some fantastic wins following their PR support including our recent win at the Energy Efficiency Awards. This is the second generation website that StrategiQ has designed for Custom Heat, the cornerstone of our marketing and brand identity is the perfect platform for growth this year. The StrategiQ team ensures decisions for marketing are supported by data and continue to push us towards our business goals.

Lincoln Smith

Managing Director

Next project

DPL Group. New website and video are game-changing

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