Mercury Theatre

Using inspiring video and immersive storytelling to promote productions, activities and the theatre’s work in the community.

Focus area

  • Creative
  • Video


The theatre takes its name from the Roman messenger god, Mercury. It was Mercury’s task to connect the people with the gods, it was our task to connect the community with the story and heart of The Mercury Theatre.

After 18-24 months of redevelopment, The Mercury Theatre was always destined for a big relaunch at the end of their extensive renovation.

The creative brief was straightforward – celebrate the huge renovation of the theatre, amplify their story with a focus on the range of classes, accessibility and communities that make the Mercury such a special place to so many.


Central brand relaunch video


Full length promotional videos


Channel specific ratios and formats


Views across all marketing channels

A celebration of new life

Fitting with their new, revitalised brand look and feel, the team at the Mercury Theatre wanted to convey that they are ‘more than a theatre” and “more than a show”. The videos needed to herald and welcome the Mercury’s return, whilst also welcoming anyone new to come and see what they do. The theme of coming back needed to feel inclusive, welcoming to all, with a whole new programme and building for everyone.

The video strategy was focussed on building excitement around the relaunch with a sense of coming back home, welcoming people back (or new people in) to their remarkable new building. Encapsulating the Mercury as upbeat, vibrant, inspirational and welcoming to all.

“StrategiQ have been fantastic to work with; their ideas were completely founded on our goals and vision for this campaign, with creative and effective results. The team at StrategiQ were fantastic in bringing the reveal strategy to life and creating a truly transformational series of videos to help us unveil the new brand, the building and the new offer to the local community and the region.”

Michelle Emmerson-Grey

Head of Marketing and Communications

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