Hey Girls

Redefining this social enterprise’s brand, message and website to aid them in their mission to end period poverty in the UK.

Focus area

  • Advisory
  • Marketing

Industry

  • Travel & Leisure

Overview

Established in 2018, Hey Girls is an award-winning ‘buy-one, give-one’ period product social enterprise, set up by Celia Hodson and her two daughters in response to experiencing period poverty themselves. 

The Hey Girls site is their biggest and most important marketing tool, a vital component in their growth plans for the next three years and beyond. Knowing that they had outgrown their existing platform and would need to upgrade both their user-facing pages as well as the technical back-end, the team had reached a point where they required digital agency support to help achieve their ambitious goals.

What we did

Using their vibrant brand colours, dynamic photography and a friendly tone of voice, we created a website that drew users in and made them feel part of the Hey Girls mission. Key elements of our creative approach included:

Brand

At every stage, the Hey Girls team were impressed with how well we grasped their spirit, tone of voice and language for the site, leading us to take new photography for their site.

UX

The website’s navigation is now a lot cleaner with equal priority to B2C and B2B customers. Transitions throughout the site are soft and engaging.

Acquisition

With email sign-up forms scattered throughout the designs, users are signposted at the right point on their journeys to sign up for the newsletter mailing list.

Ecommerce

The login section creates a seamless user experience allowing people to track and place orders through an automated system, saving Hey Girls valuable time dealing with enquiries.

“The entire team’s support was great. Roisin did really well in managing it, keeping us on track, and adjusting the plan. Another shout out to Be for all the hard work and enthusiasm at the start and researching and including relevant content – that was such a great detail.” 

Rechenda Smith

Head of marketing and communications

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