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Having worked with a number of development companies, salonspy needed to redesign and develop its bespoke review platform to take the business to the next level.
The design needed to be modern and fresh, but the core functionality was critical to the user experience and review management process both in the UK and, long term, worldwide.
While creative design and efficient functionality of the platform was critical to meeting the brief, StrategiQ used this project to show how, if planned and executed correctly, salonspy could rank more effectively in Google search results.
More importantly, we could help to ensure salon owners would benefit from local listings, making the platform even more appealing to international salons and software partners.
Taking the opportunity to evolve and modernise the branding, typography and brand guidelines, we wireframed every aspect of the website and salon owners’ dashboard. The backend of the website, from the database and search functionality to the social media integration and reporting, was developed from the ground up by our in-house development team.
The post-launch feedback from new and existing salon owners was amazing, both from a look and feel perspective, and salon owners loved the new features that allowed them to get the most out of their reviews.
That said, the most impressive early result was how Google has ranked the new platform in local listings with structured data. In many cases, Google prioritised salonspy reviews in the SERP over Facebook, Yell and Treatwell – some of the salon industry’s most trusted sites.
In 2018, we were recognised by the UK Digital Experience Awards for our work with salonspy, picking up a Silver Award in the Customer Reviews & Feedback category.
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