Giving new volume and lift to an industry leading customer reviews and insights data platform.
- Professional Services
salonspy are an award-winning bespoke salon insights platform with pioneering functionality. Providing customer driven listings for salons and spas whilst offering an interactive platform for reviews and local rankings.
2021 saw the biggest evolution of salonspy as a brand since it was founded in 10 years ago. With the innovation and launch of new functionality salonspy’s brand was moving from a verified review platform to an industry leading insights and data powerhouse.
Alongside the need for refreshed branding elements (that would better reflect the diversifying offering of the salonspy platform), a new website and supportive marketing was needed to relaunch the brand to the world.
Best Practices Score
Largest Contentful Paint
Cumulative Layout Shift
“What stood out with StrategiQ was their ability to challenge my ideas and not just produce another website. They immersed themselves in my business, learned about the industry and built a platform that engages users and maximises traffic. I found them to be incredibly structured, which is something I hadn’t experienced before with a development agency. The result is a platform that the hair and beauty industry is raving about.”
The post-launch feedback from new and existing salon owners was amazing, both from a look and feel perspective, and salon owners loved the new features that allowed them to get the most out of their reviews. That said, the most impressive early result was how Google has ranked the new platform in local listings with structured data. In many cases, Google prioritised salonspy reviews in the SERP over Facebook, Yell and Treatwell – some of the salon industry’s most trusted sites.
Further supporting the brand, our design and marketing teams’ support with the creation of email marketing templates, social media assets, animation and most recently presentation material. Founder and Managing Director of salonspy, Adam Thomas, recently unveiled the new look brand to the hair and beauty industry at the ‘Wella Business Network’ event to rapturous applause from salons, partners and industry leaders
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