Featurespace

Financial fraud fighter unlocks SEO best practices, increasing website leads by 75%

Focus area

  • Marketing
  • Tech

Industry

  • Technology

Overview

Featurespace is on a mission to make the world a safer place to transact, and to be the best technology partner to the payments industry. It does this by providing global banks, payment processors and card issuers with the very best machine learning software to prevent fraud and disrupt money laundering. Its award winning, patented software – ARIC Risk Hub™ currently has the highest fraud detection rate in the industry.

Born out of the University of Cambridge, Featurespace is a B2B technology company operating globally across seven cities in five major markets. Will Anderson joined Featurespace as its new Chief Communications and Marketing Officer and set the team two key priorities: to build and protect Featurespace’s global reputation, and to create high quality leads that become customers and advocates. The first step on this digital transformation journey was to review how the business presented itself to the outside world – especially across digital channels – to ensure it resonated with customers.

52%

Lead generation increase through paid media

23%

Increase web traffic YoY

75%

Increase in website leads

25%

Increase in organic search traffic

28%

Increase in new follower growth

The challenge

Visibility of content – there was a pressing need to ensure that Featurespace’s excellent content was correctly indexed in order to maximise its Google search appearance.

Lack of social engagement – the company needed guidance over social  planning and scheduling in order to increase engagement and impact with its key LinkedIn audience.

Reporting – Featurespace wanted data on all their key marketing metrics in order to measure their return on investment and know where to channel their efforts.

Wasted ad spend – some ad-hoc campaign creation and an inconsistent campaign strategy meant that Featurespace’s paid media campaigns weren’t offering a good return on investment.

What we did

Our blend of deep technical expertise and critical thinking led to a strategy that delivered the following business impact:

Website leads up by 75% – swiftly identifying technical issues to move non-ranking terms onto page 1, creating more clicks and huge uplift in website traffic

A full audit of paid media accounts and campaigns coupled with a scalable best practice campaign strategy drastically reduced wasted spend by 98%.

More web traffic from target markets – a prioritised SEO strategy from a standing start ensured that there was a fast turnaround on establishing primary target keywords.

Increased onsite engagement – a slick ‘Newsroom’ area of the site was created to be a hub for topical content from a diverse range of expert contributors.

An engaged LinkedIn community – quality content and coherent delivery has seen a huge increase in LinkedIn followers and a 64% increase in impressions.

Data driven decision making – a data audit identified and solved data inconsistencies, allowing business owners to confidently establish benchmarks and targets for the new financial year.

“The strength of an agency comes down to the people in the team, their culture and approach to work. Team alignment and genuine customer focus are critical, no amount of skill or expertise will trump culture. StrategiQ has a winning culture and truly loves seeing their clients succeed – you can feel it.”

 

Will Anderson MBE

Chief Communications and Marketing Officer, Featurespace

What’s next?

As an indispensable technical partner, StrategiQ works day to day to provide expertise for enhancements while fixing any issues swiftly and efficiently. As a strategy partner, we will help Featurespace achieve their continuing goals, which include:

Continuing the expansion into global markets – by translating pages into languages that align with the business goals and target regions

Increasing organic visibility for business-related topics – further utilising the expertise of StrategiQ’s SEO team to reduce dependence on PPC and increase market share

Monitoring and refining lead generation – building on the existing phase to maintain traffic while converting more website visits into software demonstrations.

“StrategiQ excels in three areas. The quality of reporting is excellent – they tell it like it is. Unlike other agencies, they don’t sugar-coat things, but use data, charts and graphs to get straight to the facts. Their specialists are excellent, with a deep technical knowledge that creates that feeling of confidence every time we speak to them. Finally, they aren’t scared to be bold, and to challenge our way of thinking. The team really cares about our performance, and has a real desire to be on a successful journey together.”

Will Anderson MBE

Chief Communications and Marketing Officer, Featurespace

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