As a new business, Cornerstone needed to establish a firm sense of identity and be clear on what they were offering and what set them apart in the industry.
To kick things off, we ran a workshop with the co-founders of the business and learned more about what they do. The team explained that there are masses of businesses with data building up every day, often stored on their premises in large hard drives, and that these businesses need to transfer their data to the cloud in order to ‘future-proof’ themselves and, most importantly, keep the data secure. Moving customer data into the cloud often costs a lot of money, and if you pick the wrong partner and run into any errors, you could also be running into a number of lawsuits – or you could be facing the collapse of your entire business.
The key theme for Cornerstone’s rebrand was simplicity; their goal was to bring simplicity to data, to simplify the cloud migration process for clients, and to steer away from the ‘fluff’ you often find from other providers in the industry.
One of the exciting things about the Cornerstone project was that their team was really open to letting us run with what we felt was right. Our creative team set about getting under the skin of Cornerstone’s story and their unique selling points, and we then had to think about how to extract all of that information and translate it into a clear and unique position for them in the market – all while portraying that within a visual identity which would stand out against other people in the industry doing similar things.