Driving sales through considered communication

With a vision to be recognised as the global leader in evidence-based training on the psychology of communication; Body Talk wanted to elevate its position and reputation in the market and consolidate marketing efforts with the personal brand of Founder, Key Note Speaker and Author, Richard Newman.

Focus area

  • Brand Identity
  • CRM & Automation
  • Email Marketing
  • Paid Media
  • SEO
  • Strategy
  • UX/UI Design
  • Website Development
  • Website Support

Industry

  • Education

Overview & Strategy

Our client had invested in several marketing activities from SEO to paid media, but an incoherent strategy meant these efforts were not bearing a return on investment.

The goal of our 12-month strategy was to deliver creative paid advertising campaigns that answers; Why Body Talk, Why now? – Feeding the team with valuable leads and prospect’s engagement data. This was supported by a redefined brand proposition, a new website, and an evolving CRM approach.

Success

Following a comprehensive customer mapping session, we have created a seamless journey to purchase for customers, across all touchpoints. We built automated marketing workflows and segmented data for re-engagement purposes – with outstanding results.

A user-friendly interface and robust process flows ensure that Body Talk can dedicate their efforts on focusing on relevant opportunities rather than chasing up prospects. The whole process is slick and streamlined, reflecting the modern, digital-savvy audience that it serves.

On completion of a thorough productisation and brand positioning project, we have developed a brand-led, SEO-optimised website that showcases Body Talk as a premium, reputable and compelling provider in the market; capturing and conveying the unique value proposition and addressing the needs of the core audiences.

Integrating with our paid media accounts, these audience insights enabled our team to launch interesting, engaging campaigns for key roles in Learning & Development, C-Suite, and mid-management. With creative outputs raising awareness of the Body Talk offering and combating known training and communications challenges, copy resonated with audiences to provide record-breaking conversions.

“StrategiQ has been a brilliant partner for us with Hubspot, especially in building out marketing workflows so we can better service our inbound leads. This ensures enquiries are consistently managed in a timely manner and allows us to share additional added value with prospective clients, and tailor the communications based on the enquiry time and entry point on our website.”

Imogen Conyers

Senior Client Relations & Marketing Manager, Body Talk

Results

225% increase in goal completions

Delivered the best month ever for digital leads

Improved lead generation month on month

Driven incremental revenue from a disengaged database

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