Protecting a charity’s digital future
Once that barrier was removed, we were able to carry out a detailed audit into how the charity was using data to monitor website performance, making detailed recommendations for improvement. This was warmly received by the charity, and as a result, we created a brief for a new website that would:
_Create a faster, frictionless user experience to turn more clicks into conversions
_ Attract new visitors to the site by increasing rankings for revenue-generating keywords
_Engage new users by making the site a fun, attractive, trustworthy and informative space
_ Work with the in-house specialist team to produce best-in-class content about their protected species to improve SEO visibility for highly competitive research terms
_ Transform the CMS to allow effortless evolution and enhancement of site content and launching campaigns without development cost
_ Migration to GA4 with a detailed new performance measurement plan
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