Showcasing the work of renowned photographer Robert Wilson
With a generous lead time to develop the concept and final deliverable, our team had full licence to construct something that was both bespoke and industry-leading.
Although uncomplicated in design, our creatives included technical flourishes that gave a nod to Robert’s craft. This included a ‘quick scan’ view of albums, contact sheet gallery viewer, and shutter-like hoover feature similar to that used on a DSLR camera.
Our development team ensured the quality of the photography was not at the detriment of performance, by creating a fully responsive site with portrait / landscape image considerations and the ability to maximise functionality like zoom and full screen mode that would enhanc the viewers expeirence.
To further develop the strategy, we chose to migrate FDF to Klaviyo, a new customer marketing platform better suited to e-commerce businesses. The main benefit being heightened audience understanding – each contact has a dashboard that gives insight into their purchase behaviour, site visits, email engagement and products viewed.
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