Every business has to have a budget and take cash flow into consideration when choosing how much to invest into marketing FACT. It’s a real shame however, the amount of times I’ve heard “ marketing is a necessary evil” and that old favourite “50% of the money I spend on marketing is a waste, the problem is I don’t know which 50%”.
It’s this mindset that can create a false economy for businesses who choose the cheapest quote or don’t view their website or marketing as a proactive way of increasing revenue. That doesn’t mean to say business owners do not need to avoid companies that overpromise and under deliver but there are a number of things in business you shouldn’t gamble on and your brand and marketing is definitely not one of them.
This quote sums it up for me.
It’s unwise to pay too much, but it’s unwise to pay too little.
When you pay too much you lose a little money.
That is all.
When you pay too little, you sometimes lose everything, because
The thing you bought was incapable of doing the thing
You bought it to do.
The common law of business balance
Prohibits paying a little and getting a lot.
It can’t be done, If you deal with the lowest bidder, it’s
Well to add something for the risk you run.
And if you do that, you will have enough
to pay for something better.
Quote: John Ruskin (1819 – 1900)