We are delighted to partner with ClearRoute. Through Community Management & PR, we will increase awareness and visibility of the business – helping the engineering consultancy fulfill its significant growth plans for 2023 and beyond.
ClearRoute is an engineering consultancy specialising in Cloud Platforms, Quality Engineering and Developer Experience, focusing on a holistic approach to deliver software. Based in London, the organisation are pioneers in creating a new solution to scale, accelerate and revolutionise digital engineering teams by creating an efficient and reliable Route to Live.
ClearRoute brings a unique combination of Cloud experience and Continuous Testing knowledge to drive business value through accelerating developers and improving their efficiency.
Founded in 2022, the key stakeholders currently employ a growing number of software engineers with significant growth plans through 2023 and beyond.
- Website design and development
- Digital PR
- Social media support
- Content strategy
- Customer experience and CRM management
Background & challenges
Like all scale-ups, ClearRoute’s efforts had been focused on the logistics of gaining customers and managing the day-to-day operations of the business. Without a dedicated marketing resource internally, the community management and branding element hadn’t been given the attention that it deserved.
The business need was to:
- Continue to nurture the best talent in the industry through increased community engagement.
- Increase visibility of the ClearRoute brand, delivering quality, cut-through content to continue to attract high profile clients
- Build a sleek and engaging website capable of supporting the highly sophisticated needs of a tech-savvy user base
- Increase brand awareness through digital PR
“Internally, we’ve done a great job of getting off the blocks to build an organisation with the values that we truly believe in, bringing in exceptional talent to create a place where people can thrive. What we need now is the external bandwidth to continue nurturing this talent. What StrategiQ will do is enable us to build on this work to create a world-class community – to continue disrupting the industry in our own unique way.”Charlie Whaley – CEO, ClearRoute
What attracted ClearRoute to StrategiQ?
Building and growing a community needs a platform; an infrastructure, creativity and expertise. At StrategiQ, we have all these capabilities in-house, allowing clients to trust us to handle their strategy and to deliver it at pace.
“To build a world-class community, you need to have joined-up thinking. Website design, build, branding; all this is important to us. StrategiQ has end-to-end marketing capability in house. Not having to seek separate solutions providers, but to have it all in one place, is exactly the approach that we follow at ClearRoute, and is what attracted us to StrategiQ.”Charlie Whaley – CEO, ClearRoute
We put forward a strategy that covered strategy, data and engagement, layered with customer experience.
Our team of experts were brought together to align on a strategy for the next six months. Driving the strategy, quite literally, is ClearRoute’s new sponsorship signing of former F1 driver Paul Di Resta, ahead of the hotly awaited WEC 2023 endurance race season. An ideal opportunity to create buzz around the brand!
We outlined our strategy to support Paul’s presence at the world-renowned WEC endurance race, which started in March and comprises seven races globally, including the world-famous Le Mans 24-hour in June.
Our PRs had the pleasure of capturing Paul fresh on his arrival into Sebring, Florida, creating a pre-race exclusive video along with an integrated social media and content suite:
Over the next weeks and months, our digital PR team will build out each phase of the strategy, raising ClearRoute’s sponsorship profile.
PR will be complemented by the build of a brand new website, gathering data across all ClearRoute social channels to measure current performance and identify opportunities for growth. Using these audit insights, we’ll create customer personals to inform our content strategy, implementing media-rich content that increases ClearRoute’s social footprint and overall engagement.
In a nutshell, positioning ClearRoute as the go-to place for engineers to find out what’s happening in the industry and share learnings with like-minded people.