Email Marketing
Elevating Your Returns Through Email
Email’s longevity as a medium is testament to how effective it can be at catching your customer’s eye and stimulating a reaction. With over three-quarters of consumers preferring to receive brand communications by email, it’s a chance to engage your customers where they feel most at home.
You’ll see a greater return on your email marketing with our combination of in-house expertise, business awareness and collaboration. We’ve designed strategies and delivered campaigns both locally and internationally for clients in e-commerce, fintech, retail, legal, logistics, recruitment and more.
Our Approach to Email Marketing
Email can help get your message directly in front of the people who matter most to your business.
Here’s how we’ll devise and deliver your email strategy:
How we plan and structure your email campaigns will depend a lot on your aims as a business and what exactly you need your emails to achieve. A sequence for greeting new members will be different to that for a product launch or monthly newsletter.
By segmenting your data or list, we can target personalised, relevant messages to the people who will be most receptive to them. We’ll also create an email template designed for easy deliverability and set up automated workflows for nurture sequences or lead generation campaigns.
To maintain those all-important relationships with your customers, you need to keep in touch with them regularly. We deliver a planned monthly schedule to support your current business goals – whether that’s gaining more subscribers, establishing a new product, generating new leads or something else.
Every nuance in an email can have a different effect on the reader, and we will split test your subject lines, calls-to-action and content to maximise clicks or open rates. What works best – humour, emojis, statistics, questions, commands? We’ll find out.
London & Zurich
Hemisphere Freight Services
Nelly Duff
Juran
Our latest insights
Why is email marketing so important right now?
Over the past few months, marketing strategies have needed to evolve to ensure communication remains clear and consistent in...
