What is Google My Business and how can you optimise it?

Google My Business is an essential tool for local search engine marketing. It gives you a competitive advantage in the visibility of your business, simply because you are in the geographic vicinity of the searcher.

Originally, many companies used Google My Business solely to show searchers their location and opening hours. However, it has evolved over the years into a platform from which where people can read reviews, get the latest offers and enjoy messages directly from the company.

During the COVID-19 pandemic, the platform underwent significant changes with some features being frozen and others being added. For many, it was the first port of call to tell potential customers they were closed and what measures were being taken due to the outbreak.

Our search marketing specialist Levi Williams-Clucas has broken down many of the changes into a handy bitesize video to keep you up to date on how you can best leverage GMB in this changeable landscape for businesses.

For more information on Google My Business, make sure to check out our other guides below:

Is your Google My Business listing optimised for local searches? We can help. Contact us today.