Putting Your Business on Top
SEO requires a considered and methodical approach, guided by an understanding of your customers’ needs and the keywords that matter most to your business. When done right, you’ll be seeing your website rank in traffic-driving positions and watching your business grow as a result of a well-planned strategy.
Always on top of the latest Google algorithm update, our team is adept at responding to the ever-evolving SEO landscape. Whether it’s conducting a technical SEO audit for Thomson Reuters or helping a local carpet company compete with national brands, we have the expertise to deliver a successful organic search strategy for any client, no matter their size.
Our Approach to SEO
We go a little deeper to make sure your ranking actually works for your business.
Here’s a breakdown of our process:
Based on your objectives, we’ll identify what customers you need to be targeting, what they need to see or hear, and what your offering to those people is, so we can understand the role search can truly play for your business. We’ll also dig into the data to assess your position in relation to the competition, understand what is working and what isn’t, and see if you are currently on an upward or downward trajectory.
Our findings will be compiled into a report showing where you currently stand and where we see immediate opportunities for improvement. We’ll plot out the key actions to get your business on the right course and highlight the strategies we think will move the needle quickest. Everything we do is with the aim of driving long-term growth.
We’ll get to work, optimising your website on both an on-page and technical level. Our developers will fix any technical issues that could be impacting your site’s visibility in search, and our copywriters will create the content you need to drive rankings. We will also act on any backlink opportunities we have identified during discovery.
Nothing is guaranteed in SEO, and it can take time to see the impact of any changes. Once there is enough data to analyse, we’ll be able to assess what has worked and what hasn’t, so we can double down on the tactics that are providing positive results and make tweaks and refinements in other areas, all while seeking out new opportunities.
London & Zurich
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