We have a cuppa and a chat with Marketing Executive, Amy Peckham-Driver, about her move to StrategiQ.
How did you get into Marketing, Amy?
I first realised I wanted to enter the world of marketing while studying in Los Angeles and supporting Pop Artist Burton Morris with one of his social media campaigns. It was my first time dipping my toe into any sort of marketing experience and I loved the creative process of capturing his work and thinking about how to present it to his audience; both through traditional means and via digital channels, as well as looking at his marketing approach through a millennial lens and weighing in on how to connect with that younger audience. I knew this was something I wanted to explore further as a career direction when I returned to the UK.
What skills will you bring to your new role?
- I have a razor-sharp radar for detail and can spot a typo from a mile off.
- I’ve developed keen social listening and audience analysis skills through my time working in the Archant newsroom – often seeking out some of our highest performing stories thanks to monitoring social trends and keeping my finger on the pulse of what people care about.
- Writing has always been one of my greatest strengths and one which has carried me through almost every job I’ve ever had. A piece of my writing unexpectedly went viral on Facebook a few years ago, garnering over 250k likes and still circulating on the platform today.
- I’m a highly innovative person who can always be turned to for creative input, and I love the challenge of being asked to contribute an idea or concept in order to deliver someone’s vision in the right way.
What part of your role are you most passionate about?
In the simplest terms, I’m most passionate about the importance of doing justice to the businesses and brands we represent, because I know we’re placed in an enormous position of trust and play such an instrumental role in the way these businesses are perceived by the rest of the world. Every client we deal with will have a different origin story, a different product and a different set of goals, but they’re all connected by the common thread of caring about the work they do, as we should too.
What three things do you want people to know about you?
- I lived, worked, studied and travelled across the United States for almost four years before the pandemic began. My time abroad inspired me to reframe the way I look at the world; almost as though I’m now looking at everything through the eyes of a tourist, even in the town I’ve lived in all my life. There is always beauty and charm to be found in the most ordinary of places if you’re willing to see it!
- People are always somewhat fascinated by the fact that I have six siblings, with me being the eldest. I am 100% the cliche oldest child who organises everything and keeps all the others in check!
- I’m extremely passionate about nutrition and holistic health practices and how they can support women’s health in particular, as women’s health issues are disproportionately overlooked, misdiagnosed and misunderstood in the medical industry. I would love to take on a nutrition and naturopathic medicine qualification one day so I can do more to advocate for and support women with chronic illnesses.
What kinds of things do you get up to outside the office?
I love music, dog walks, travelling and cooking, and am passionate about health and nutrition.