SEO is built upon links, strong links to strong brands that help websites develop the authority that they need to rank well and perform as their business needs. Great links are built on great content that people want to share, through video, images, text, infographics and other forms of media. Great content comes from being creative, informative, useful, newsworthy and giving people what they want to see and share amongst their own connections. Sharing on social media is important, but it is equally important to stay brand relevant and not look for cheap, ineffective links and shares.
Remember, content builds links, and links come from people, so consider the key concepts as set out below and start building a successful content strategy today.
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