Factory Direct Flooring

Factory Direct Flooring

Revitalising search visibility with an integrated strategy and driving record organic revenue for a leading online retailer.
Services Provided
  • The clue's in the name. At StrategiQ Video, we always start with a clearly defined video strategy based on your business needs.
Our Services
“2020 is on track to be the most profitable year for our company in over 12 years of trading online. After several consecutive years of falling in the rankings, StrategiQ overhauled our SEO strategy, propelling our rankings onto page one just as demand exploded in the UK during lockdown. When performing, SEO is our most valuable traffic source, so to have seen such consistent performance over the past eight months has been transformational for our business.”
Paul Hambidge, Managing Director

Factory Direct Flooring is a leading online retailer specialising in laminate, vinyl, LVT, engineered, solid wood flooring and accessories. By cutting out the middleman, the company is able to deliver flooring directly to customers, ensuring they receive a high-quality product at low prices.

StrategiQ’s partnership with FDF started in August 2019. After experiencing a continual decline in organic visibility, FDF approached StrategiQ to provide ecommerce consultancy and marketing strategy direction for their agency partners. This has since expanded into full SEO delivery, alongside a digital marketing across social media, web and video activity.

The turnaround of FDF’s organic visibility during 2020 has been transformational, driving record sales and profits as demand for DIY products soared during the first months of lockdown. This has been accompanied by impressive results across paid social and PR campaigns

Visit Site
188.72%
year-on-year increase in organic users
47.58%
reduction in organic bounce rate
£132k
of ad spend saved
87%
increase in organic revenue year-on-year
221.93%
increase in flooring sample orders
FDF - Design Assets
FDF - Design Assets
Visit Site

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