Factory Direct Flooring
- The clue's in the name. At StrategiQ Video, we always start with a clearly defined video strategy based on your business needs.
Factory Direct Flooring is a leading online retailer specialising in laminate, vinyl, LVT, engineered, solid wood flooring and accessories. By cutting out the middleman, the company is able to deliver flooring directly to customers, ensuring they receive a high-quality product at low prices.
StrategiQ’s partnership with FDF started in August 2019. After experiencing a continual decline in organic visibility, FDF approached StrategiQ to provide ecommerce consultancy and marketing strategy direction for their agency partners. This has since expanded into full SEO delivery, alongside a digital marketing across social media, web and video activity.
The turnaround of FDF’s organic visibility during 2020 has been transformational, driving record sales and profits as demand for DIY products soared during the first months of lockdown. This has been accompanied by impressive results across paid social and PR campaigns
Our PR, outreach and social media activity has sparked collaborations with influencers who have not only linked to FDF from their blogs, but also written guest content on the FDF site itself.
We also improved FDF’s branded search results through optimisation of its GMB profile and collecting an increased number of reviews, driving up its average score on booth TrustPilot and Google.
The impact of our SEO activity saw FDF achieve its most successful and profitable year since the business began trading in 2008. We are delighted with the results we have achieved for the client and the respect they have for us as their marketing partner.
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