Position yourself as a thought leader and brand people can trust.
Clients don’t always see the cold, hard value in content marketing. While it can be tricky to track ROI in the same way as other channels – paid marketing, for example – the potential impact of engaging, well-crafted content should not be underestimated.
In a world where customers are just as interested in a brand’s “story” as its products or services, the ability to communicate this concisely is crucial. Original, thought-provoking content will also inspire people, answer their questions and position you as an expert.
Our Approach to Content Marketing
We create content that engages our clients’ target audiences, encourages click-throughs and drives traffic.
Here is how we do it:
Every content strategy we develop for clients is based firmly on their business needs. Once we know your goals, we will put together a plan to help you achieve them and establish a tone of voice that resonates with your audience.
By familiarising ourselves with your industry and identifying key trends, we will know the topics that are most likely to engage existing and potential customers, while helping to position you as a trusted and respected thought leader.
Our content and SEO teams work closely to identify opportunities to improve clients’ visibility in organic search. This may be a data visualisation that attracts thousands of natural links or the creation of a blog post that answers a key search query.
Using the latest analytics tools, we will constantly monitor how your content is performing – looking at traffic, bounce rates, time on page, and more. We will also review engagement via social and email, with a view to refining your strategy where necessary.
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