Website of the Week (Week 53)

Sid Lee

Every week, the StrategiQ team are looking for their favourite website of the week. We’re very proud to announce the winner of this week’s competition.

The Week’s Website of the Week is…Sid Lee Dashboard

This week’s site of the week is a clever addition to Sid Lee’s main site. A fun measuring tool, the site measures a number of amusing metrics from inside the Sid Lee office, these include the number of times the toilet has been flushed, the number of goals scored on the table-football and the number of coffees poured. The idea is very quirky which makes the dashboard a fun place to me.

The design has been kept simple with a limited black and white colour scheme and linear cartoons spread across the page. The consistent movement of the page though adds a little dynamism to Sid Lee dashboard, breaking up what could feasibly be a very dull site.

The interactivity of the site allows users to experiment with the appearance of the site and the usage of colour. A simple flick of the switch will swap the distribution of black and white on the site to a negative, both versions are equally striking.

It’s not often we get excited by a one pager, but this is a really clever idea with some superb execution, well done Sid Lee.

To view the Sid Lee Dashboard website, click here.