Druthers Search

Targeting talent with a website and brand refresh

About the client

Druthers Search is a dedicated search firm with a focus on equality, diversity, and inclusion (EDI), specialising in the placement of leadership roles within the tech industry. Established in 2016, they boast a team of experienced EDI Executive Search specialists. Over the years, they have successfully placed hundreds of exceptional candidates in leadership positions, contributing to greater diversity and inclusivity within the tech sector.

Focus area

Brand Identity
Digital Transformation
Social Media
Video
Website Development

Industry

Technology

Strategy

Druthers Search came to us following our Head of Social’s previous work, where we focused solely on social media. Recognising the potential to improve conversion rates from social traffic, we proposed enhancing their website and overall brand. Our goal for Druthers was to enhance their market position within the EDI landscape and improve conversion rates from social media traffic. While retaining the original logo, we overhauled their brand positioning and visual identity to address the challenges with communicating their sensitive mission. By leveraging simple geometric shapes, we created a visual language that effectively conveys complex themes and supports impactful storytelling.