Fishers Gin
Spreading the ‘Spirit of the Coast’ to new customers
About the client
Fishers Gin is a handcrafted spirit created in Aldeburgh, crafted by founder Andrew Heald, whose family has had a longstanding connection with the coastal town. The gin is known for its unique infusion of local herbs and coastal botanicals. In 2016, the first batch of Fishers Gin was produced, and it quickly became a best-selling product.
Focus area
- CRM & Automation
- Data & Measurement
- Email Marketing
- Paid Media
- SEO
- Strategy
Industry
- Electrical Retail
- Budget: ~£5k per month
Strategy
StrategiQ worked on the digital & brand strategy for Fishers Gin on their quest to increase brand awareness and ultimately sales in major towns and cities across the UK. Brand re-focus followed by the creation and execution of core strategy channels saw an instant uptick in the level and quality of comms for both known and new customers in key target locations.Â
-30%
Decrease in Cost Per Click on Google Ads
50.8% YoY
Strong performance for on-site Brochures & Calls, up 50.8% YoY
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