These days, any digital marketing agency worth its salt will have an in-house Google Analytics expert – someone who fully understands the importance of capturing and interrogating data, turning it into information that informs marketing decisions to ensure continued growth and success.
At StrategiQ, we understand the absolute necessity of combining strategy with creativity to produce campaigns that help our clients achieve their visionary, business and campaign goals. So, yes, we have our in-house Google Analytics expert, but it just so happens to be all of us!
Naturally, our integrated marketing delivery team have all achieved their Google Analytics certification – how else could they effectively analyse our strategies to gain insight that assists campaign evolution and improvement? – but it isn’t enough to assess and optimise goal/conversion performance after the website has been built and launched.
For that reason, our design and development team have also taken time out of their busy schedules (mostly at evenings and weekends) to sit their Google Analytics exams. It’s a 100% first-time pass rate so far!
But it isn’t just a vanity thing – something that looks good on our Google Partner profile page – a thorough understanding of digital analytics enables us to plan, configure, implement, manage and measure our strategies from the initial concept stage, right through to site launch and beyond. Conversion rate optimisation is an ongoing process, which can only be achieved with an in-depth understanding of who your users are, where they come from and how they interact with your site.
This knowledge is what GA provides, which makes it a vital tool when we set about creating and enhancing the user experience.
If you’d like to find out more about our strategy-led integrated marketing campaigns, please get in touch via our contact form or give us a call on 0333 358 3343.