Another Round – A quick sip of the UK beverage industry.
February’s New Future Value Report, ‘Another Round’ explores the changing face of the UK beverage industry, with a focus on the consumer insights and changing tastes that shape product development.
It takes a look at trends influencing the no sugar and zero alcohol markets, adaptogen and nootropics, the impact of economy and the increasing market share of ‘at-home’ influencing product development and marketing. It even touches on concerning stats around environmental issues putting wine growing regions at risk, the rise in digital activations and the place of PR and crisis comms
‘Another Round’ draws from a wide pool of research resources, including Mintel data, to provide quality industry insights. We also share examples of tactical excellence to inspire you to optimise, accelerate and innovate your way towards achieving new future value.
This issue highlights initiatives and campaigns from brands such as Guiness, Coca Cola, Moet & Chandon, Absolut, Lucky Saint, Brewdog, Wild Craft, Cold Town, Attic Brew Co, Whitebox, Eden Mill, Ignis, Ruinart, When in Rome and Villa Maria.
Insights include:
- 20% of Brits are now sober
- 52% of no and low-alcohol drinkers, worry about the impact of alcohol on their sleep
- 75% are concerned about its impact on their sleep
- 27% of beer drinkers now enjoy craft
- 75% of food and drink choices are influenced by others opinions
- 50% are attracted by award winning product
The report also includes ideas for optimising, accelerating and innovating campaigns to create new future value and achieve growth.
THERE’S NO FOMO ON OUR WATCH!
If a regular injection of insight and inspiration is just what you need, simply subscribe and subsequent issues of the New Future Value report will magically appear in your inbox every month.
Each report focuses on overcoming different industry issues and market challenges with ideas as to how to Optimise, Accelerate and Innovate your marketing activity to add New Future Value to your organisation.
If you would like to explore working with us, then please contact the team.