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The Manscape Cover

Making the connection between men and hair and skincare brands.

November’s New Future Value Report on ‘The Manscape’ explores what men think, what they value and how they view themselves. It focuses specifically on what men expect from brands, particularly in the emerging hair and skincare markets.

‘The Manscape’ draws from a wide pool of research resources, including Mintel data, to provide quality industry insights into markets and demographics. We also share examples of tactical excellence to inspire you to optimise, accelerate and innovate your way towards achieving new future value.  

Analysis of campaigns by Lumin, Caldera + Lab, Loved01, Good Weird, L’Oréal and NIVEA for Men.

Insights on men include:

  • 28% have experienced anxiety related to body image issues.
  • 70% aged 16-34 are inspired by social media ads to make a purchase.
  • 65% believe that brands should do more to prove their product claims.
  • 54% spend less than 15 minutes a day on their beauty/grooming routine.
  • 87% of men still use soaps not designed for facial skincare.

The report also includes ideas for optimising, accelerating and innovating campaigns to create new future value and achieve growth.

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by Melissa Wiggins
Publications

THERE’S NO FOMO ON OUR WATCH!

If a regular injection of insight and inspiration is just what you need, simply subscribe and subsequent issues of the New Future Value report will magically appear in your inbox every month.

Each report focuses on overcoming different industry issues and market challenges with ideas as to how to Optimise, Accelerate and Innovate your marketing activity to add New Future Value to your organisation.

If you would like to explore working with us, then please contact the team.

 

We don’t want briefs.
We want problems.
That’s where the magic happens.

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