What is branding?
Branding is more than just a company name and logo.
As marketing has naturally evolved to find its place in the digital world, “brand” and “branding” have become more sophisticated as the terms now refer to a range of emotional connections to the entity behind a company.
A brand expresses value, is its own language and combines design, tone of voice and company culture to engage, attract and retain customers.
This is why it is important for every company to have defined brand guidelines in order to provide clear, reliable and enduring guidance on how to use the brand elements and design.
What is the brand role?
For StrategiQ, our brand influences the opinion of those who come in contact with our communications, so it’s important for us to maintain consistency and deliver the right messages.
Brands who do this well will:
- Maintain authenticity and build brand equity
- Reflect quality and care throughout communications
- Create positive customer experiences that reflect our brand values, resulting in company profitability
If you look through our website and social media or even talk to our employees, you should be able to see that our branding is represented in a largely consistent manner.
What are in the brand guidelines?
It’s easier to show than to tell! In our brand guidelines, we outline the core elements that make up our brand – many of which should be present in all company brand guidelines.
These include the way we look visually and how we sound through all mediums of communication; broken down into key design and messaging components.
What can go wrong?
Branding done poorly can mean:
- Competitors, clients and customers don’t understand your messaging
- Your business can’t communicate unique selling points
- Your brand won’t foster a positive perception and appeal
If your goal is to achieve higher turnover and build relationships with your target audience, you need a strong brand image. Your employees need to be equipped to tell your story and you need to make it easy for others to connect with your story. Why do you do what you do?
What can we offer?
As a fully integrated marketing agency, we can help you ensure that a clear branding plan has been created before marketing activity commences in order to demonstrate consistency and clarity of a company’s core messages.
We will listen to your business needs very carefully. This awareness is the basis for the powerful brand strategies we have created, started from the considerations that guide the creative team,to the core attributes our clients use to build, run sales and marketing programs.
If you would like a hard copy of our “Brand Guidelines – How we look and sound” or start making your own, please get in contact with us!