HD Brows is one of the UK’s leading cosmetics and eyebrow treatment suppliers and have been featured in Vogue and The Guardian as well as Dancing On Ice.
Although an already well-established brand, HD Brows commissioned StrategiQ to support their own in-house team’s ongoing digital marketing strategy with expertise in SEO and paid search marketing.
After assessing the client’s goals and needs – we crafted a strategy that was comprised of four key elements. We needed to evolve the brand’s on-page SEO and paid search bidding methods; assist with the domain migration back to HD Brows; drive more local traffic to salon pages through HD Brows’ Salon Finder tool, and produce relevant content to establish the brand as an industry thought leader.
Our implementations have achieved positive results and as well as attaining position one and “zero” for several key search terms, there have also been big wins on paid search. In the first three months of managing the account, the average monthly lead total for ‘Become a Brow Stylist’ – an important KPI – grew by 82%, while cost-per-acquisition fell 43%.