Steaming action shot, tile, living room

Factory Direct Flooring

How the growth of bacteria helped to multiply our backlinks

Factory Direct Flooring is a national e-commerce flooring specialist, producing and selling high-quality flooring at low prices. As a partner of StrategiQ since 2019, they have been looking to increase their brand awareness in local and national publications, following huge successes in their SEO performance and email marketing engagement.

Our concept was to create national coverage by spotlighting the types of flooring that harbour the most bacteria based on a predicted hypothesis of flooring types vs. cleaning methods. We collaborated with a microbiology laboratory to provide the swabs, analyse the results, and provide data following a controlled experiment conducted across various rooms in homes with different environments, including those with pets and children.

Our predictions were set out to:

• Confirm laminate, vinyl, and hardwood flooring were the cleanest across all homes
• Carpets contained the highest volumes of bacteria
• Show laminate, vinyl and hardwood flooring was easy to maintain in homes with pets and children.

Our objectives were to:

• Increase traffic to the website
• Increase backlink profile through quality content
• Increase DR

See the results of the study and our press release on Factory Direct Flooring’s website. The campaign was also featured in The Independent, Yahoo, and Ideal Home.

Programmes of work

59 Pieces of coverage
72 Average DR of referring domains
Swab close up, Limestone, Kitchen 5
Steaming action shot, limestone, kitchen 2 (1)
32 Referring domains
“I’m honestly really pleased with the incredible coverage you guys have got with this campaign, how on earth can we better this!” Paul Hambidge
MD of Factory Direct Flooring
Steaming action shot, tile, living room, dog (1)

Driving exponential growth using the 70.20.10 principle

This is value creation. Through the strategic placement of your marketing investment, we scale resources for maximum business impact. Helping you hit your ambitious growth targets – faster.

We don’t want briefs.
We want problems.
That’s where the magic happens.

StrategiQ Full Awards List
2024
Dotdigital Partner Awards
Retail Service Partner of the Year
DevelopHER Awards
Inspiration Award
UK Dev Awards
Rising Star
UK Dev Awards
Fintech Website
UK Dev Awards
Third Sector Website
Campaign Best Places to Work
26/100
UK Dev Awards
Retail/Ecommerce Website
UK Company Culture Awards
Best HR Tool
Sunday Times' 100 Best Places to Work
Small Organisations Category
2023
DevelopHER Awards
Digital Marketer of the Year
UK Dev Awards
Best Third Sector Website
UK Dev Awards
UX Award for StrategiQ
UK Paid Media Awards
Best Use of Linkedin Ads
UK Paid Media Awards
Paid Media Agency Led Campaign Of The Year
European Paid Media Awards
Best Use of Linkedin Ads
UK Agency Awards
Best Culture Transformation Initiative
UK Search Awards
Best Use of Search (Travel)
Social Media Awards
Best Use of Instagram
Social Media Awards
Best Use of Linkedin
Social Media Awards
Best Audience Engagement Campaign
DevelopHER Awards
Emerging Talent
UK Search Awards
Best Use of Search
2022
Dotties Awards
Marketer of the Year
Elite Agency
Campaign Best Places to Work
Winner Top 50
UK Dev Awards
Project of the Year
UK Dev Awards
Travel Website of the Year
UK Dev Awards
Best Site Migration
UK Dev Awards
B2B Website of the Year
UK Paid Media Awards
Local Campaign of the Year
UK Paid Media Awards
Best Use of Attribution
UK Search Awards
Best Local Campaign (PPC) (LARGE)
UK Search Awards
Travel / Leisure (PPC) (LARGE)
UK Search Awards
Retail / Ecommerce (SEO) (LARGE)
The Drum Awards
Best Business Development Initiative
2021
UK Dev Awards
Best Migration
Campaign Best Places to Work
Winner Top 50
UK Agency Awards
Covid Response (Silver)
UK Agency Awards
Campaign Effectiveness Award (Silver)
UK Search Awards
Best Use of Search Third Sector (Silver)
UK Search Awards
Best Use of Content Marketing (Silver)
UK Search Awards
Best Large SEO Campaign
2020
Campaign Best Places to Work
Winner Top 50
Suffolk Business Awards
Business of the Year
Suffolk Business Awards
Small & Medium Business of the Year
2019
DXA Awards
Best PPC Strategy with Powertool World
Suffolk Business Awards
Best Employer
2018
Best Employers Eastern Region
Best Digital & Technology Business
UK Search Awards
Best Small Integrated Search Agency
2016
EADT Business Awards
One To Watch Award
Read
Play
Hover