Juran
- We work in close partnership with our clients to create robust, intelligent marketing strategies based on customer needs and business goals.
- We believe high spec, expertly designed websites shouldn’t be limited to big brands with big budgets.
Juran is a premium consultancy and training company headquartered in the US, but with agents all over the world. Specialising in quality management, improvement and excellence, it offers training programs, advisory services, assessments and expert coaching to private and public sector organizations.
The company was looking for an integrated agency to manage its complete marketing needs, from sales documentation to regular email communication. When its new community manager suggested contacting StrategiQ, the resulting meeting was a two-day deep dive into the business, connecting its business needs with a marketing strategy focused on delivering results.
The following discovery phase uncovered a wealth of opportunities that could springboard Juran back onto the first page of Google. The volume and quality of its content was leveraged to start with, with broken links from decades of references being fixed or redirected.
As traffic and leads increased, StrategiQ updated Juran’s website to improve the user journey, optimise it for search engines and improve the conversion rate. Our design team took ownership of the brand, creating a consistent and sleek kit of parts that could be used across the marketing campaigns. Meanwhile, gated content was unlocked to demonstrate Juran’s expertise and further improve visibility in search.
Through highly-targeted paid media campaigns on Adwords and LinkedIn, we fed a steady stream of marketing-qualified leads to the team at Juran. We also reinvigorated its social channels with high-quality visuals, strong brand messages and inspiring quotes that encouraged comments and increased engagement figures tenfold. As of March 2020, we had generated 121 marketing-qualified leads through our paid social activity at an average value of circa $380,000 and a cost-per-lead of $90.
In the past year, we have rebuilt Juran’s extensive content library, publishing several new industry-relevant articles. One article placed Juran on page one for Quality 4.0, generating two multi-million dollar leads in the process. Our highly-focused SEO activity saw organic traffic increase 112% year-on-year in 2019.
With a substantial email list gathered over the course of two decades, the email channel was a key element of the strategy. New email templates were created that showcased the new brand style, whilst being flexible enough to be used for various messaging.
Whether the emails were announcing new courses, delivering thought leadership content or reminding users of Juran’s regular webinars, each email was carefully crafted to suit the audience. This resulted in ever-improving engagement rates and an increase in course sign-ups from its existing user base.
The combination of multi-channel marketing and web enhancements resulted in positive shift in the company’s overall goals and targets to three times the original expectations. Within six months, Juran was appearing on page one for more relevant terms, and its PPC, social media and email channels continue to drive leads to this day.
Such is the trust we have built with Juran, our founder and CEO Andy Smith is now offering personal consultancy to the firm’s leadership team on an ad-hoc basis.
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