With a substantial email list gathered over the course of two decades, the email channel was a key element of the strategy. New email templates were created that showcased the new brand style, whilst being flexible enough to be used for various messaging.
Whether the emails were announcing new courses, delivering thought leadership content or reminding users of Juran's regular webinars, each email was carefully crafted to suit the audience. This resulted in ever-improving engagement rates and an increase in course sign-ups from their existing user base.
The combined efforts of the multi-channel marketing, updated website design (on both the corporate website and the online learning platform) resulted in positive shift in the company's overall goals and targets to three times the original expectations. Within six months, Juran was appearing on page one for more and more relevant terms, and the PPC, social media and email channels continue to drive leads on a monthly basis.